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-We offer solutions for your online business

The focus of web design should go beyond the aesthetic aspects of a website. Today website design needs to do much more than just look good. A website may be aesthetically beautiful, but if it is not designed correctly it could hamper your search engine optimization process.

In today's complex Internet environment, various factors affect a web design in several ways. Designs that were once perceived as good might not hold the same merits now. Website design has to be completely reengineered to suit today's high-tech demands.

UnReal Web Marketing has studied the evolution of website design in depth, and its team of designers are constantly monitoring factors that come into play. Based on these learnings, the team at UnReal Web Marketing approaches each and every website design project for its own unique characteristics.

Our designs are backed with in-depth research. We will ask lot of questions, understand your business, and take the time to learn about the business objectives you expect from your website. Equipped with all the relevant information, we will begin by chalking out a website design strategy that will encompass all the relevant aspects that will lead to a design delivering optimum results.

UnReal Web Marketing develops stand-alone website design, e-commerce portals, banners, and email newsletters too. Take a minute to browse through our portfolio of website designs.

-The Web Design Process

Every web design project is created from the ground up, without the use of PREFAB design templates. With each project we strive for client satisfaction, ease of use, visual appeal, cross-browser compatibility, and search engine friendliness. The websites we design are as unique as our customers, with custom graphics, banners and logos, all at prices well below the industry standard.

With mock layouts and test pages, we'll keep you informed of the status of your web design project throughout the entire process, so you'll know exactly what your site looks like before it ever goes live. What's more, when your web design project is completed, we submit your site to the top online search engines and directories at no additional cost.

-For more queries or to discuss a project, feel free to call us on 631-891-8536 or mail us at info@unrealstudio.com. We would love to hear from you!

In today's day and age, a massive amount of commerce is performed over the internet. This has allowed many small businesses to develop and prosper thanks to the relatively low costs associated with running a website. Of course, simply throwing a website and a product out into the online arena does not automatically mean that the site will be successful.

If the website design employed on the site is poorly constructed, then it simply will not be successful. Yet, curiously, many people present poorly constructed websites to their own detriment. This is clearly not the path to success!

The Psychology of Web Design

When it comes to web design , like any other form of advertising, there is a great deal of psychology employed in the actual design. While this may seem like a ‘heavy handed' description that infers notions of “psycho-babble” and mysticism, the reality is that the term psychology simply refers to gaining the appropriate response from the individual who is browsing the website.

That is to say, the owner of the website has the website designed so that the person who is browsing the website eventually follows along with the plans of the website owner. For example, if the purpose of the website is to sell and item, it needs to be designed in such a way that the person skimming the site feels comfortable enough to make the requisite purchase.

If the purpose of the website is to attract daily or weekly readers (this is the goal of an online website, for example), then the website design must be one that attracts people's eyes and instills in them the desire to return. You simply can not slop things together and hope for the best. While that might be a less expensive undertaken, it will also be an unsuccessful one.

An Example of Bad Website Design

Here is a classic example of misguided website design : there was a website that sought to provide an online educational service where one would pay tuition for the service and take courses online. The homepage of the website featured a 700 word description of the product presented in single placed format and in a font size of 9.

Needless to say, it was virtually impossible to decipher what the website was selling because the massive verbiage utilized mostly featured repeating numerous (or, more aptly described, NUMEROUS) statements of how great the product was without ever pinpointing what exactly was being offered or, for that matter, whether it was being offered for free or if it was selling a product. When you can not decipher whether or not something is a charity or a for profit business, then you have a mega problem with the website design ! (Needless to say, the website was overhauled after a few weeks and shaped into a more coherent format)

An Example of Good Website Design

So what did the aforementioned folks who unleashed such an awful website do to reverse their fortunes? They drastically cut back on the text that was present down to 115 words; they added a few graphics and pictures; the added a catch phrase at the top of the homepage clearly defining what they were selling; and they added an RSS news feed to the homepage to help attract people to the site on a daily basis.

While these revisions did not automatically translate their business into a multimillion dollar revenue generator, the revisions did yield increased traffic and sales. It also made the website much more search engine friendly and this was a major contributor to the eventual success of the site. In short, proper website design can yield tremendous results.

As the internet grows and grows in popularity, the need for businesses to have their own websites increases and, additionally, the volume of websites created for fun and hobby increases exponentially as well. Of course, most people are not familiar at all with web site design. In the past, one needed to be very well versed in code language to compose a website.

Today, most website hosting companies provide a very user friendly template so that even a pure novice can take part in web site design. While this would seem like a huge cost saver as it would seemingly eliminate the need for an expensive web site designer. This would, however, not be the wisest move to make as there is far more to web site design than merely following a template and crafting a patchwork website together.

Aesthetics of Web Site Design

There are a number of items that many people take for granted when they embark upon web site design. They do not take these items for granted because they lack the ‘smarts’ to understand what is needed for the quality composition of web site design; rather, because they are not entirely familiar with the process of web site design and make the common oversights that a person or designer with more experience would not make. One such area that is a common trouble spot when it comes to web site design is color.

To put the concept of color into perspective, one needs to realize that certain colors will be more acceptable or aesthetically pleasing than others. Light blue is going to be a little better on the eyes than dark blue. Black and red backgrounds should be avoided under most circumstance. Blaze orange has, shockingly, been used in the past and, oh boy, it just flat out does not look good at all! Despite the negatives associated with a number of these color schemes, it is surprising that a number of websites will employ their use. What a shame someone with solid web site design experience was not there to tell them how to fix things!

The Symmetry of Web Site Design

Another area that is taken for granted when it comes to web site design is the concept of symmetry. What symmetry involves is the proper placement of the various pieces of the website into their proper order. To “slop together” text and images in a website simply will not work. It will look terrible and visually unappealing. If this ends up being the case with the website, then it is doubtful anyone will wish to glance at the site longer than a couple of seconds before exiting to another site. Quite honestly, sloppiness has no place in the world wide web and a sloppy web site design is a self-defeating prophecy.

Seek Professional Help

With experience, an individual gains a great deal of talent and skill in a particular field. If someone has many years experience crafting and designing websites, he or she will have a solid understanding of the primary and critical aesthetics and symmetry needed to create a well made web site. As such, seeking out “professional help” as opposed to treading water on your own is far more advisable.