The Importance of SEO and User Interface goals for Mobile Users Just 1 year after Google slapped the mobile experience with an algorithmic premium, things aren’t looking any different. In fact, Google plans to release new tools that will help webmasters improve their websites for mobile use. When the search giant decided to make it mandatory for websites to be mobile friendly, a lot of businesses suffered immensely from this drastic change and that’s because their websites weren’t mobile friendly. However, those that were mobile friendly were rewarded with an increase in rankings. Based on information from a study conducted
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