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	<title>Long Island Web Design &#124; Unreal Web Marketing &#187; google algorithm</title>
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		<title>New Google Panda Update &#8211; October 2011 Google Update</title>
		<link>http://www.unrealstudio.com/seo/google-panda-update</link>
		<comments>http://www.unrealstudio.com/seo/google-panda-update#comments</comments>
		<pubDate>Sat, 01 Oct 2011 13:24:42 +0000</pubDate>
		<dc:creator>newyorkseo</dc:creator>
				<category><![CDATA[Search Engine Optmization Tips]]></category>
		<category><![CDATA[google algo updates]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[Google Panda Update]]></category>
		<category><![CDATA[New Google Panda Update]]></category>

		<guid isPermaLink="false">http://www.unrealstudio.com/?p=553</guid>
		<description><![CDATA[
			
				
			
		
Google has confirmed to WebProNews that an iteration of the controversial Panda update was launched this week. When asked directly if this occurred, a Google spokesperson told us, “yes,” then offered the following canned statement:
“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This [...]]]></description>
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<p><img class="alignright" title="Panda Update" src="/wp-content/uploads/2011/10/google-panda-update.jpg" alt="" width="264" height="222" />Google has confirmed to WebProNews that an iteration of the controversial Panda update was launched this week. When asked directly if this occurred, a Google spokesperson told us, “yes,” then offered the following canned statement:</p>
<p><em>“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”</em></p>
<p>While Google did not say a specific day, one webmaster <a href="http://www.webpronews.com/daniweb-panda-2011-09">reported</a> that her site was hit on Wednesday, September 28th. That was Dani Horowtiz, who runs Daniweb, a Panda victim we’ve discussed several times before, as the site had managed a 110% Panda recovery before getting hit this week.</p>
<p>Search Engine Land is <a href="http://searchengineland.com/confirmed-google-panda-2-4-update-arrived-this-week-95222">reporting</a> that while Google “declined to share any specifics” about what kinds of pages were being targeted, unnamed sources said the update rolled out on Tuesday. The blog is calling this version 2.3.</p>
<p>Some webmasters <a href="http://www.webpronews.com/google-panda-2011-09">thought</a> maybe a Panda update had rolled out earlier this month. Search Engine Land editor Barry Schwartz <a href="http://www.seroundtable.com/google-panda-25-14051.html">asked if Panda 2.5 had hit</a> (personally, I’m not bothering much trying to keep track of the numbers). The answer turned out to be no, as Google told him there was no update taking place. According to Search Engine Land now, this latest update is actually the first true Panda update in about 10 weeks.</p>
<p>Since then, Google announced that it is <a href="http://www.webpronews.com/google-algorithm-scrapers-2011-08">testing algorithmic changes</a> for scraper sites (blog scrapers in particular). The company also released a video giving an inside look at how Google handles search algorithm tweaks:</p>
<p>&nbsp;</p>
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		<title>Google News &amp; Ranking Stories</title>
		<link>http://www.unrealstudio.com/seo/google-news-ranking-stories</link>
		<comments>http://www.unrealstudio.com/seo/google-news-ranking-stories#comments</comments>
		<pubDate>Tue, 29 Dec 2009 20:31:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optmization Tips]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[Google how it works]]></category>
		<category><![CDATA[Google rankings]]></category>

		<guid isPermaLink="false">http://unrealstudio.com/?p=8</guid>
		<description><![CDATA[
			
				
			
		

Forget PageRank, at least if you’re a news publisher looking to do well in Google News. Google’s news service doesn’t rely on the same algorithm used by “regular” Google, of which PageRank is a part of. Instead, Google News taps into its own unique ranking signals, which include user clicks, the estimated authority of a [...]]]></description>
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<p><img class="size-full wp-image-232 alignnone" title="google-news" src="http://www.unrealstudio.com/wp-content/uploads/2009/12/google-news.jpg" alt="google-news" width="500" height="140" /></p>
<p>Forget <a href="http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068">PageRank</a>, at least if you’re a news publisher looking to do well in Google News. Google’s news service doesn’t rely on the same algorithm used by “regular” Google, of which PageRank is a part of. Instead, Google News taps into its own unique ranking signals, which include user clicks, the estimated authority of a publication in a particular topic, freshness, geography and more.</p>
<p>In this, the third part of a wide-ranging interview I held with Josh Cohen, business product manager of Google News, a look into how Google News ranks content. Also be sure to read the first two installments:</p>
<ul>
<li><a href="http://searchengineland.com/josh-cohen-of-google-news-on-paywalls-partnerships-working-with-publishers-29881">Josh  Cohen Of Google News On Paywalls, Partnerships &amp; Working With Publishers</a></li>
<li><a href="http://searchengineland.com/googles-news-experiments-and-read-state-issue-30242">Google’s  News Experiments &amp; The Quest To Solve The “Read State” Issue</a></li>
</ul>
<p>You may also find this related overview article I’ve written of interest:  <a href="http://daggle.com/search-engines-aggregators-blogs-news-content-1514">How Search Engines, Aggregators &amp; Blogs Use News Content</a>.</p>
<p><strong>How’s Google News Work?</strong></p>
<p>One complaint put out by some news publishers, probably most dramatically by  Italian papers that <a href="http://searchengineland.com/deunking-the-italian-newspapers-antitrust-allegations-against-google-24698">requested  a government investigation</a> in August, is that Google doesn’t provide enough transparency about how Google News works. Cohen disagrees, saying there’s plenty out there:</p>
<blockquote><p>“We launched [Google News] <a href="http://googlenewsblog.blogspot.com/">blog</a> and put a lot of information on it. It serves multiple audiences, but a lot if it is specifically geared toward publishers. One post was on the <a href="http://googlenewsblog.blogspot.com/2008/04/psstsecrets-of-google-news-exposed.html">myths  of Google News exposed</a>.</p></blockquote>
<p>Cohen adding that the “myths” post itself developed from common questions  that Google answers through its <a href="http://groups.google.com/group/news-helppublishers/topics">Google News  forum for publishers</a>. Google also maintains a <a href="http://www.google.com/support/news_pub/?hl=en">help area for  publishers</a>, too.</p>
<p>Still, compared to Google web search, ranking in Google News can seem a mystery. As I said to Cohen, if someone asks me why they don’t rank for a term in Google web search, I (or any knowledgeable <a href="http://searchengineland.com/library/seo">SEO</a>) can determine if there are some obvious content or link deficiencies, blocking problems or potentially a domain that hasn’t earned much authority yet within Google’s web search ranking system.</p>
<p>But why a story does or does not rank well in Google News, either in response to a keyword search or in browsable headlines? There seems little to diagnose or explain. Google News can feel like a black box.</p>
<p>Cohen responded with more specifics:</p>
<blockquote><p>In a lot of discussions with publishers, we do talk about the ranking side, the clustering process and what we’re trying to do. There’s the story ranking, where we show the top stores of the day in a given category. What’s the aggregate editorial interest is in a given story? What does everyone have on their front page? That’s going to drive the results. What do editors collectively feel is the top story of the day?</p>
<p><a href="http://searchengineland.com/author/danny-sullivan/">By Danny Sullivan</a>-  <a href="http://searchengineland.com/google-news-ranking-stories-30424">Read Entire Article</a></p></blockquote>

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		<title>100 Google tips</title>
		<link>http://www.unrealstudio.com/seo/100-google-tips</link>
		<comments>http://www.unrealstudio.com/seo/100-google-tips#comments</comments>
		<pubDate>Wed, 18 Nov 2009 15:42:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optmization Tips]]></category>
		<category><![CDATA[Website Marketing Articles]]></category>
		<category><![CDATA[Website Marketing Tips]]></category>
		<category><![CDATA[100 Google tips]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[Google Boolean]]></category>
		<category><![CDATA[google custom search]]></category>
		<category><![CDATA[modifier inanchor]]></category>
		<category><![CDATA[modifier inurl]]></category>
		<category><![CDATA[related: modifier]]></category>
		<category><![CDATA[SEO Check list]]></category>
		<category><![CDATA[Top Level Domain]]></category>

		<guid isPermaLink="false">http://unrealstudio.com/?p=52</guid>
		<description><![CDATA[
			
				
			
		

Looking for the ultimate tips for Google searching? You&#8217;ve  just found the only guide to Google you need. Let&#8217;s get started:
1. The best way to begin searching harder with Google is by  clicking the Advanced Search link.
2. This lets you search for exact phrases, &#8220;all these words&#8221;,  or one of the specified [...]]]></description>
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<div id="attachment_206" class="wp-caption alignleft" style="width: 510px"><img class="size-full wp-image-206" title="seo-things" src="http://www.unrealstudio.com/wp-content/uploads/2009/11/seo-things.gif" alt="Google Tips" width="500" height="480" /><p class="wp-caption-text">Google Tips</p></div>
<p>Looking for the ultimate tips for Google searching? You&#8217;ve  just found the only guide to Google you need. Let&#8217;s get started:</p>
<p>1. The best way to begin searching harder with Google is by  clicking the <a href="http://www.google.com/advanced_search">Advanced Search</a> link.</p>
<p>2. This lets you search for exact phrases, &#8220;all these words&#8221;,  or one of the specified keywords by entering search terms into the appropriate  box.</p>
<p>3. You can also define how many results you want on the page,  what language and what file type you&#8217;re looking for, all with menus.</p>
<p>4. Advanced Search lets you type in a Top Level <a style="border-bottom: 0.07em solid darkgreen; padding-right: 0px; padding-left: 0px; font-weight: normal ! important; font-size: 100% ! important; background-image: none; padding-bottom: 1px ! important; color: darkgreen ! important; padding-top: 0px; background-color: transparent ! important; text-decoration: underline ! important;" href="#" target="_blank">Domain</a> (like <strong>.co.uk</strong>) in the &#8220;Search within site of domain&#8221; box to  restrict results.</p>
<p>5. And you can click the &#8220;Date, usage rights, numeric range  and more&#8221; link to access more advanced features.</p>
<p>6. Save time – most of these advanced features are also  available in Google&#8217;s front page search box, as command line parameters.</p>
<p>7. Google&#8217;s main search invisibly combines search terms with  the Boolean construct &#8220;AND&#8221;. When you enter <strong>smoke  fire</strong> – it looks for smoke AND fire.</p>
<p>8. To make Google search for smoke or fire, just type <strong>smoke OR fire</strong></p>
<p>9. Instead of OR you can type the | symbol, like this:  <strong>smoke | fire</strong></p>
<p>10. Boolean connectors like AND and OR are case sensitive.  They must be upper case.</p>
<p>11. Search for a specific term, then one keyword OR another  by grouping them with parentheses, like this: <strong>water  (smoke OR fire)</strong></p>
<p>12. To look for phrases, put them in quotes: <strong>&#8220;there&#8217;s no smoke without fire&#8221;</strong></p>
<p>13. Synonym search looks for words that mean similar things.  Use the tilde symbol before your keyword, like this: <strong>~eggplant</strong></p>
<p>14. Exclude specific key words with the minus operator.  <strong>new pram -ebay</strong> excludes all results from  eBay.</p>
<p>15. Common words, like I, and, then and if are ignored by  Google. These are called &#8220;stop words&#8221;.</p>
<p>16. The plus operator makes sure stop words are included.  Like: <strong>fish +and chips</strong></p>
<p>17. If a stop word is included in a phrase between quote  marks as a phrase, the word is searched for.</p>
<p>18. You can also ask Google to fill in a blank. Try: <strong>Christopher Columbus discovered *</strong></p>
<p>19. Search for a numerical range using the numrange operator.  For example, search for Sony TV between £300 and £500 with the string <strong>Sony TV £300..£500</strong></p>
<p>20. Google recognises 13 main file types through advanced  search, including all Microsoft Office Document types, Lotus, PostScript,  Shockwave Flash and plain text files.</p>
<p>21. Search for any filetype directly using the modifier  <strong>filetype:[filetype extension]</strong>. For example:  <strong>soccer filetype:pdf</strong></p>
<p>22. Exclude entire file types, using the same Boolean syntax  we used to exclude key words earlier: <strong>rugby  -filetype:doc</strong></p>
<p>23, In fact, you can combine any Boolean search operators, as  long as your syntax is correct. An example: <strong>&#8220;sausage and  mash&#8221; -onions filetype:doc</strong></p>
<p>24. Google has some very powerful, hidden search parameters,  too. For example &#8220;intitle&#8221; only searches page titles. Try <strong>intitle:herbs</strong></p>
<p>25. If you&#8217;re looking for files rather than pages – give  <strong>index of</strong> as the <strong>intitle:</strong> parameter. It helps you find web and FTP  directories.</p>
<p>26. The modifier <strong>inurl </strong>only  searches the web address of a page: give <strong>inurl:spices</strong> a go.</p>
<p>27. Find live webcams by searching for: <strong>inurl:view/view.shtml</strong></p>
<p>28. The modifier <strong>inanchor </strong>is  very specific, only finding results in text used in page links.</p>
<p>29. Want to know how many links there are to a site? Try  <strong>link:sitename</strong> – for example <strong>link:www.mozilla.org</strong></p>
<p>30. Similarly, you can find pages that Google thinks are  related in content, using the <strong>related: </strong>modifier. Use it like this: <strong>related:www.microsoft.com</strong></p>
<p>31. The modifier <strong>info:site_name</strong> returns information about the specified  page.</p>
<p>32. Alternatively, do a normal search then click the &#8220;Similar Pages&#8221; link next to a result.</p>
<p>33. Specify a site to search with the <strong>site: </strong>modifier – like this: <strong>search tips site:www.techradar.com</strong></p>
<p>34. The above tip works with directory sites like www.dmoz.org and dynamically generated sites.</p>
<p>35. Access Google Directory – a database of handpicked and rated sites – at directory.google.com</p>
<p>36. The Boolean operators <strong>intitle </strong>and <strong>inurl </strong>work in Google directory, as does OR.</p>
<p>37. Use the <strong>site:</strong> modifier when searching Google Images, at images.google.com. For example: <strong>dvd recorder site:www.amazon.co.uk</strong></p>
<p>38. Similar, using &#8220;site:.com&#8221; will only return results from .com domains.</p>
<p>39. Google News (<a href="http://news.google.com/">news.google.com</a>) has its own Boolean parameters. For example &#8220;intext&#8221; pulls terms from the body of a story.</p>
<p>40. If you use the operator &#8220;source:&#8221; in Google News, you can pick specific archives. For example: <strong>heather mills source:daily_mail</strong></p>
<p>41. Using the &#8220;location:&#8221; filter enables you to return news from a chosen country. <strong>location:uk</strong> for example.</p>
<p>42. Similarly, Google Blogsearch (<a href="http://blogsearch.google.com/">blogsearch.google.com</a>) has its own syntax. You can search for a blog title, for example, using <strong>inblogtitle:&lt;keyword&gt;</strong></p>
<p>43. The general search engine can get very specific indeed. Try <strong>movie:&lt;name of film&gt;</strong> to look for movie reviews.</p>
<p>44. The modifier <strong>film:</strong> works just as well!</p>
<p>45. Enter <strong>showtimes</strong> and Google will prompt you for your postcode. Enter it and it&#8217;ll tell you when and where local films are showing.</p>
<p>46. For a dedicated film search page, go to www.google.co.uk/movies</p>
<p>47. If you ticked &#8220;Remember this Location&#8221; when you searched for show times, the next time you can enter the name of a current film instead.</p>
<p>48. Google really likes movies. Try typing <strong>director: The Dark Knight</strong> into the main search box.</p>
<p>49. For cast lists, try <strong>cast: name_of_film</strong></p>
<p>50. The modifier <strong>music: </strong>followed by a band, song or album returns <a style="border-bottom: 0.075em solid darkgreen ! important; font-weight: normal ! important; font-size: 100% ! important; text-decoration: underline ! important; padding-bottom: 1px ! important; color: darkgreen ! important; background-color: transparent ! important; background-image: none; padding-top: 0pt; padding-right: 0pt; padding-left: 0pt;" href="http://www.techradar.com/news/internet/web/google-week-101-google-tips-tricks-and-hacks-462143?artc_pg=2#" target="_blank">music</a> reviews.</p>
<p>51. Try searching for <strong>weather London</strong> – you&#8217;ll get a full 4-day forecast.</p>
<p>52. There&#8217;s also a built-in dictionary. Try <strong>define:&lt;word&gt; </strong>in the search box.</p>
<p>53. Google stores the content of old sites. You can search this cache direct with the syntax <strong>keyword cache:site_url</strong></p>
<p>54. Alternatively, enter <strong>cache:site_url</strong> into Google&#8217;s search box to be taken direct to the stored site.</p>
<p>55. No calculator handy? Use Google&#8217;s built in features. Try typing <strong>12*15</strong> and hitting &#8220;Google Search&#8221;.</p>
<p>56. Google&#8217;s calculator converts measurements and understands natural language. Type in <strong>14 stones in kilos</strong>, for example.</p>
<p>57. It does currency conversion too. Try <strong>200 pounds in euros</strong></p>
<p>58. If you know the currency code you can type <strong>200 GBP in EUR</strong> instead for more reliable results.</p>
<p>59. And temperature! Just type: <strong>98 f to c</strong> to convert Fahrenheit to Centigrade.</p>
<p>60. Want to know how clever Google really is? Type <strong>2476 in roman numerals</strong>, then hit &#8220;Google Search&#8221;&#8230;</p>
<p>61. You can personalise your Google experience by creating a Google account. Go to <a href="http://www.google.com/account/">www.google.com/account/</a> then click &#8220;Create Account&#8221;.</p>
<p>62. With a Google account there are lots more extras available. You&#8217;ll get a free Gmail email account for one&#8230;</p>
<p>63. With your Google account, you can also personalise your front page. Click &#8220;iGoogle&#8221; to add blog and site feeds.</p>
<p>64. Click &#8220;Add a Tab&#8221; in iGoogle to add custom tabs. Google automatically populates them with suitable site suggestions.</p>
<p>65. iGoogle allows you to theme your page too. Click &#8220;Select Theme&#8221; to change the default look.</p>
<p>66. Some iGoogle themes change with time&#8230;&#8221;Sweet Dreams&#8221; is a theme that turns from day to night as you browse.</p>
<p>67. Click &#8220;More&#8221; under &#8220;Try something new&#8221; to access a full list of Google sites and new features.</p>
<p>68. &#8220;Custom Search&#8221; enables you to create a branded Google search for your own site.</p>
<p>69. An active, useful service missing from the list is &#8220;Personalised Search&#8221; – but you can access it via <a href="http://www.google.com/psearch">www.google.com/psearch</a> when you&#8217;re logged in.</p>
<p>70. This page lists searches you have recently made – and is divided into categories. Clicking &#8220;pause&#8221; stops Google from recording your history.</p>
<p>71. Click &#8220;Trends&#8221; to see the sites you visit most, the terms you enter most often and links you&#8217;ve clicked on!</p>
<p>72. Personalised Search also includes a bookmark facility – which enables you to save bookmarks online and access them from anywhere.</p>
<p>73. You can add bookmarks or access your bookmarks using the iGoogle Bookmarks gadget.</p>
<p>74. Did you know you can search within your returned results? Scroll down to the bottom of the search results page to find the link.</p>
<p>75. Search locally by appending your postcode to the end of query. For example <strong>Indian food BA1 2BW</strong> finds restaurants in Bath, with addresses and phone numbers!</p>
<p>76. Looking for a map? Just add <strong>map </strong>to the end of your query, like this: <strong>Leeds map</strong></p>
<p>77. Google finds images just as easily and lists them at the top, when you add <strong>image </strong>to the end of your search.</p>
<p>78. Google Image Search recognises faces&#8230; add <strong>&amp;imgtype=face</strong> to the end of the returned URL in the location bar, then hit enter to filter out pictures that aren&#8217;t people.</p>
<p>79. Keeping an eye on stocks? Type <strong>stocks:</strong> followed by market ticker for the company and Google returns the data from Google Finance.</p>
<p>80. Enter the carrier and flight number in Google&#8217;s main search box to return flight tracking information.</p>
<p>81. What time is it? Find out anywhere by typing <strong>time </strong>then the name of a place.</p>
<p>82. You may have noticed Google suggests alternate spellings for search terms – that&#8217;s the built in spell checker!</p>
<p>83. You can invoke the spell checker directly by using <strong>spell: </strong>followed by your keyword.</p>
<p>84. Click &#8220;I&#8217;m Feeling Lucky&#8221; to be taken straight to the first page Google finds for your keyword.</p>
<p>85. Enter a statistics-based query like <strong>population of Britain</strong> into Google, and it will show you the answer at the top of its results.</p>
<p>86. If your search has none-English results, click &#8220;Translate this Page&#8221; to see it in English.</p>
<p>87. You can search foreign sites specifically by clicking &#8220;Language Tools&#8221;, then choosing which countries sites to translate your query to.</p>
<p>88. Other features on the language tools page include a translator for blocks of text you can type or cut and paste.</p>
<p>89. There&#8217;s also a box that you can enter a direct URL into, translating to the chosen language.</p>
<p>90. Near the language tools link, you&#8217;ll see the &#8220;Search Preferences&#8221;. This handy page is full of secret functionality.</p>
<p>91. You can specify which languages Google returns results in, ticking as many (or few) boxes as you like.</p>
<p>92. Google&#8217;s Safe Search protects you from explicit sexual content. You can choose to filter results more stringently or switch it off completely.</p>
<p>93. Google&#8217;s default of 10 results a page can be increased to up to 100 in Search Preferences, too.</p>
<p>94. You can also set Google to open your search results in a new window.</p>
<p>95. Want to see what others are searching for or improve your page rank? Go to <a href="http://www.google.com/zeitgeist/">www.google.com/zeitgeist</a></p>
<p>96. Another useful, experimental search can be found at <a href="http://www.google.com/zeitgeist/">www.google.com/trends</a> – where you can find the hottest search terms.</p>
<p>97. To compare the performance of two or more terms, enter them into the trends search box separated by commas.</p>
<p>98. Fancy searching Google in Klingon? Go to <a href="http://www.google.com/intl/xx-klingon">www.google.com/intl/xx-klingon</a></p>
<p>99. Perhaps the Swedish chef from the muppets is your role model instead? Check <a href="http://www.google.com/intl/xx-bork">www.google.com/intl/xx-bork</a></p>
<p>100. Type <strong>answer to life, the universe and everything</strong> into Google. You may be surprised by the result&#8230;</p>
<p>101. It will also tell you the <strong>number of horns on a unicorn</strong></p>
<p>Running the Google Chrome browser? Check out our <a href="http://www.techradar.com/news/internet/web/30-google-chrome-tips-tricks-and-shortcuts-462663">30 Google Chrome tips, tricks and shortcuts</a></p>
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