Mobile Tracking

Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-javascript enabled phones.

Internal Site Search

Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.

Benchmarking

Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.

Flash, video and social network application tracking

Track usage of your Ajax, Flash, social networking and Web 2.0 applications.

Customized Reporting

Advanced Segmentation

Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. 

Advanced Segments in Google Analytics

Custom Reports

Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.

Custom Reporting – Google Analytics Tutorial

Dashboards

No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.

API and developer platform

Export data, create integrations, and develop client applications with the Google Analytics Data Export API. Customize Google Analytics tracking with the Google Analytics Tracking API.

Advanced Analysis Tools

Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.

Analysis Intelligence

Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.

Custom Variables

Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business.

Data Export

Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.

Sharing and Communicating