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Posts Tagged A/B testing

Google Website Optimizer

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert. Website Optimizer benefits marketers, search and display advertisers, publishers, and web designers. Increase sales and conversion rates. Identify the winning content combinations that drive conversions and increase ROI, regardless of site type. Improve landing pages. Reduce the number of would-be customers you lose through ineffective landing pages.

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