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Website testing & Google search

Website testing & Google search We’ve gotten several questions recently about whether website testingsuch as A/B or multivariate testing affects a site’s performance in search results. We’re glad you’re asking, because we’re glad you’re testing! A/B and multivariate testing are great ways of making sure that what you’re offering really appeals to your users. Before we dig into the implications for search, a brief primer: Website testing¬†is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes

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