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Social Media Marketing

Increase Your Brand Exposure.
We Build Unreal Strategies & Campaigns That Deliver Results.

What We Do

Unreal Web Marketing develops and leads powerful social media campaigns that will increase your organic traffic, brand awareness and lead generation.
Let UnReal Web Marketing help you through the social media process by assisting you on identifying your business goals. By identifying your target market, our team will develop a social media marketing campaign to help you achieve your goals and increase ROI.
Social media marketing is a recent addition to organizations integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.
In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Our Social Media Marketing Campaigns will include:

bullet  Facebook Account Setup & Promotion
bullet  Google + Plus Account Setup & Promotion
bullet  Twitter Account Setup & Promotion
bullet  Social Bookmarking
bullet  Social Profile Creation
bullet  Blog Design & Promotion
bullet  Forum Design & Promotion
bullet  Video SEO

What is Social Media Anyway?

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like Twitter, Facebook  and MySpace , the barrier to entry in social media is greatly reduced. Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications.

Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein also define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

SEM Marketing

People gain information, education, news, etc., by electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, and film. They are relatively inexpensive and accessible to enable anyone (even private individuals) to publish or access information, compared to industrial media, which generally require significant resources to publish information.

One characteristic shared by both social media and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The properties that help describe the differences between social media and industrial media depend on the study. Some of these properties are:

  1. Reach both industrial and social media technologies provide scale and enable anyone to reach a global audience.
  2. Accessibility the means of production for industrial media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost.
  3. Usability industrial media production typically requires specialized skills and training. Most social media does not, or in some cases reinvent skills, so anyone can operate the means of production.
  4. Recency the time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses; only the participants determine any delay in response). As industrial media are currently adopting social media tools, this feature may well not be distinctive anymore in some time.
  5. Permanence industrial media, once created, cannot be altered (once a magazine article is printed and distributed changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing.

Community media constitute an interesting hybrid of industrial and social media. Though community-owned, some community radios, TV and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks.

The Stats

72

72% of all internet users are now active on some form of social media.

89

18-29 year olds have an 89% usage of social media. 30-49 year olds have a 72% usage rate.

70

70% of business to consumer marketers have acquired new customers through facebook.

37

Social Media is the top online activity in the US, with the average american spending 37 minutes per day.

Increase your Facebook fans and generate more sales!

Let UnReal Web Marketing, design and optimize your Facebook Fan or Business page. Give your business a clean and professional social presence in no time.

Facebook Business Page Design

Facebook Page Features

  • Facebook Cover and Profile Photos
  • Account Setup with Facebook (Facebook.com/Your_Business_Name
  • Company Information Setup
  • Google Maps Integration
  • Submission to Google, Yahoo and Bing
  • 150 New “Likes” With Your New Page
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