Keyword matching options
What are keyword matching options?
The four keyword matching options determine which Google searches can trigger your ads to appear. These options can help you control who sees your ads.
You can set each search-targeted keyword to have one of those four settings. To use a keyword matching option, just add the appropriate punctuation to your keyword:
Broad [...]
The 80/20 Rule of Search
There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place.
When they [...]
How to avoid duplicate content
Search engines dislike duplicate content for a few reasons. One is that major search engines such as Google, Yahoo, MSN, and Ask aim to provide searchers with a diverse cross-section of unique content, and duplicate content often results in duplicate listings that impair the searcher’s experience. Another reason is that search [...]
SEO Glossary
SEO Glossary
Algorithm – A complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the web.
ALT Tags – Used to display a short text description of an image when you hover your mouse over it. The ALT description is also [...]
