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Archive for the Social Media Marketing Category

The Importance of SEO and User Interface Goals for Mobile Users

The Importance of SEO and User Interface goals for Mobile Users Just 1 year after Google slapped the mobile experience with an algorithmic premium, things aren’t looking any different. In fact, Google plans to release new tools that will help webmasters improve their websites for mobile use. When the search giant decided to make it mandatory for websites to be mobile friendly, a lot of businesses suffered immensely from this drastic change and that’s because their websites weren’t mobile friendly. However, those that were mobile friendly were rewarded with an increase in rankings. Based on information from a study conducted

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Top 6 Impacting Location Marketing in 2016

Top 6 Impacting Location Marketing in 2016 Should businesses start thinking of a new location marketing strategy in 2016? Since more than fifty percent of computing is currently done on mobile devices, location marketing should be very important for every marketer in the new year. The strength of mobile and the ever increasing strategic value of location data are going to transform local marketing forever. So with that in mind, below we’re going to take a closer look at the top 6 trends that are changing the local marketing landscape this year. 1. Local Marketing Will Fully Rely On Location

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Why Google Local SEO Is About to Become Even More Important – Local SEO Algo by David Montalvo

  Why Local SEO Is About to Become Even More Important Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity to

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6 Tips to Improve Conversions on your Social Media Landing Pages

6 Tips to Improve Conversions on your Social Media Landing Pages Using social media to advertise your product or service successfully is no simple task. While it may seem like putting together some good sales copy and coming up with an attractive deal is easy to do, the actual process of converting leads into loyal customers is often an uphill battle.  Your landing pages are critical to your marketing campaign’s success, and this article will outline some of the best strategies for improving your rates of conversion and the quality of the conversions themselves. Tip 1: Make a Separate Landing

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Google’s New Privacy Policy

Google’s New Privacy Policy

Google’s New Privacy Policy In January, Google announced that it was overhauling its more than 60 privacy policies and replacing them with one. As Alma Whitten, Google’s Director of Privacy in Product and Engineering, wrote in the announcement, the idea is to create a beautifully simple, intuitive user experience across Google. The search giant said the main change for users would be that it could combine information from one service with its other services, thus providing a more fluid user experience. For example, if you conduct several searches on Google on a particular item, Google could assume that you want

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Google places information – Google Local

 Google places information – Google Local Google Maps (formerly Google Local) is a web mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous countries around the world. Google Maps satellite images are not in real time; they are several years old.   Google Maps uses a close variant of

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Google Website Optimizer

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert. Website Optimizer benefits marketers, search and display advertisers, publishers, and web designers. Increase sales and conversion rates. Identify the winning content combinations that drive conversions and increase ROI, regardless of site type. Improve landing pages. Reduce the number of would-be customers you lose through ineffective landing pages.

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Google Analytics – Customized Reporting

Advanced Segmentation Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video. Custom Reports Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is

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