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Archive for the SEO Tips Category

5 Steps to Develop a Website That Your Prospects & Google Will Love

5 Steps to Develop a Website That Your Prospects & Google Will Love

Your main goal when writing content for your site is to INFORM the reader. I have seen plenty websites with content that was done to trick the search engines “algo” to obtain better rankings. Your content should be concise and with a purpose. The less the better in some instances. Additionally, every page on your site should have a purpose so visitors know what the next step is after reading your content.

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Google Zebra Algorithm – How to stay under the radar

Google Zebra Algorithm – How to stay under the radar By David Montalvo – Find us on Google Plus The new Google update (Zebra) is coming at the end of the year and these new algorithm changes are going to affect everyone but especially, online merchants. In March 2013, Matt Cutts announced that the Panda “algo” will be a slow update that will be implemented automatically and gradually. In other words, these changes will not be as noticeable and “rankings” or “positions” won’t have a dramatic change. As far as the next Penguin update (penguin 4), Senor Cutts stated that Google

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How to Recover from Google Penguin and Get Back on Track

The first thing you will need to do is figure out why your website rankings fell in the first place. If your traffic and site rankings fell during the month of April, 2012, there is a strong possibility that it’s due to the Google Penguin update. The next step is to make sure you separate your traffic data for Google organic search traffic. You will then perform an inbound link profile analysis to confirm this is what’s causing the problem.

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Special-Case Goals and Funnels – funnel steps on third-party sites and on Flash pages

Special-Case Goals and Funnels – funnel steps on third-party sites and on Flash pages                     This article covers how to how to handle goal pages and funnel steps on third-party sites and on Flash pages. Goals for Downloads Goals and Funnel Steps on Third-Party Sites Goals and Funnels for Flash Pages   Because a link to a downloadable file is not actually a web page, your URL goal will not work correctly if you merely supply it with a download link. To track a download as a goal, you will first

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Website testing & Google search

Website testing & Google search We’ve gotten several questions recently about whether website testingsuch as A/B or multivariate testing affects a site’s performance in search results. We’re glad you’re asking, because we’re glad you’re testing! A/B and multivariate testing are great ways of making sure that what you’re offering really appeals to your users. Before we dig into the implications for search, a brief primer: Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes

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Advanced SEO – Configuring URL Parameters in Webmaster Tools

We recently filmed a video (with slides available) to provide more information about the URL Parameters feature in Webmaster Tools. The URL Parameters feature is designed for webmasters who want to help Google crawl their site more efficiently, and who manage a site with — you guessed it — URL parameters! To be eligible for this feature, the URL parameters must be configured in key/value pairs like item=swedish-fish or category=gummy-candy in the URL http://www.example.com/product.php?item=swedish-fish&category=gummy-candy.

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Google over optimization penalties – Matt Cutts Video

[ava_video 3] Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to level the playing field, Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO. Please follow and like us:

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Google’s New Privacy Policy

Google’s New Privacy Policy

Google’s New Privacy Policy In January, Google announced that it was overhauling its more than 60 privacy policies and replacing them with one. As Alma Whitten, Google’s Director of Privacy in Product and Engineering, wrote in the announcement, the idea is to create a beautifully simple, intuitive user experience across Google. The search giant said the main change for users would be that it could combine information from one service with its other services, thus providing a more fluid user experience. For example, if you conduct several searches on Google on a particular item, Google could assume that you want

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Canonical TAG, when to use it

What Information Have the Engines Provided About the Canonical URL Tag?   Carpe diem on any duplicate content worries: we now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Let’s take our old example of a site selling Swedish fish. Imagine that your preferred version of the

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New Google Panda Update – October 2011 Google Update

New Google Panda Update Google has confirmed to WebProNews that an iteration of the controversial Panda update was launched this week. When asked directly if this occurred, a Google spokesperson told us, yes, then offered the following canned statement: We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year. While Google did not say a specific day, one webmaster reported that her site was hit on Wednesday, September 28th. That was

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