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Archive for the SEO Tips Category

The Importance of SEO and User Interface Goals for Mobile Users

The Importance of SEO and User Interface goals for Mobile Users Just 1 year after Google slapped the mobile experience with an algorithmic premium, things aren’t looking any different. In fact, Google plans to release new tools that will help webmasters improve their websites for mobile use. When the search giant decided to make it mandatory for websites to be mobile friendly, a lot of businesses suffered immensely from this drastic change and that’s because their websites weren’t mobile friendly. However, those that were mobile friendly were rewarded with an increase in rankings. Based on information from a study conducted

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Top 10 Essential SEO Tips for Your Website

Top 10 Essential SEO Tips for Your Website After spending plenty hours doing keyword research via “Keyword Planner”  for your SEO campaign, your next step is to apply SEO to your website but before you begin to move forward, here are 10 helpful tips to achieve your SEO goals. 1. Ensure what the main focus of your website is. While it is easy to want to cover many aspects of your business, make sure you don’t detract yourself from its main focus. This is an essential step, so make sure you chose the right keywords to focus on. 2. Include Keywords where you need to.

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Search Engine Optimization In 2016 : How It Impacts Your Content Strategy

Search Engine Optimization In 2016 : How It Impacts Your Content Strategy We’re once again witnessing great changes in the SEO landscape and in 2016 there are quite a few ranking factors that Google has decided to leave behind. According to HubSpot, SEO is going to be completely different from what it is now in the next 5 years and marketers will have no choice but to adapt. However, this time, the changes Google made to their algorithm will force marketers to come up with completely new strategies. So with that being said, let’s take a closer look at these

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4 SEO Benefits of Responsive Web Design

4 SEO Benefits of Responsive Web Design Since more and more people use their tablet and their Smartphone in order to browse the internet, it’s become increasingly essential to create mobile friendly websites. After being launched in early 2012, Responsive Web Design (RWD) is now considered one of the best ways to create mobile friendly websites. While 2013 may have been dubbed as the Year of RWD, responsive web design is still going strong. To put it differently, RWD means the pages of a website will reformat themselves based on the type of device the user considers in order to

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What Bounce Rate Means for Your SEO Strategy

hat Bounce Rate Means for Your SEO Strategy Bounce rate is probably one of the most undervalued and underestimated metrics of any website’s search engine optimization campaign. But what is bounce rate and why is it so essential? Well, that’s certainly a very interesting question to ask and unfortunately, Google doesn’t really help you answer it. Therefore, the first thing we need to do is explain what bounce means in search engine optimization terms. So a bounce is basically when someone uses Google in order to look for a product or service online, finds your website, clicks on it and

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Top 6 Impacting Location Marketing in 2016

Top 6 Impacting Location Marketing in 2016 Should businesses start thinking of a new location marketing strategy in 2016? Since more than fifty percent of computing is currently done on mobile devices, location marketing should be very important for every marketer in the new year. The strength of mobile and the ever increasing strategic value of location data are going to transform local marketing forever. So with that in mind, below we’re going to take a closer look at the top 6 trends that are changing the local marketing landscape this year. 1. Local Marketing Will Fully Rely On Location

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Top 4 Essential Steps To Consider In Order To Uncover Hidden Website Optimization Secrets

Top 4 Essential Steps To Consider In Order To Uncover Hidden Website Optimization Secrets Is there a formula for helping you decide what parts of your website you should test? This is an essential question when it comes to website optimization. However, an even more relevant question is this one: How can you actually determine what you should not test? 1: Check For Evidence If you have no evidence there’s a conflict or issue of some sort, then you shouldn’t test anything. There’s a reason such ideas are known as theories. A theory is just something you may come up

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6 Tips to Improve Conversion on Your Social Media Landing Pages by David Montalvo UnReal SEO

6 Tips to Improve  Conversion on Your Social Media Landing Pages Using social media to advertise your product or service successfully is no simple task. While it may seem like putting together some good sales copy and coming up with an attractive deal is easy to do, the actual process of converting leads into loyal customers is often an uphill battle. Your landing pages are critical to your marketing campaign’s success, and this article will outline some of the best strategies for improving your rates of conversion and the quality of the conversions themselves. Tip 1: Make a Separate Landing

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Why Google Local SEO Is About to Become Even More Important – Local SEO Algo by David Montalvo

  Why Local SEO Is About to Become Even More Important Local SEO optimization is not just about local shops owned by grandma and grandpa anymore. In fact, no matter what business you’re running, you can certainly take advantage of local SEO benefits. In 2014, Google released the Pigeon update which affected the importance of local SEO and made a lot of entrepreneurs think twice when it comes to coming up with an SEO strategy for their business that would get them the results they’re looking for. Others, who already used local SEO, saw the update as an opportunity to

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Web Design Predictions for 2016: The Good, The Bad, The Ugly

Web Design Predictions for 2016: The Good, The Bad, The Ugly In the web design industry where everything always stays in motion, exciting and new tools, techniques and concepts are frequently being introduced. The industry is kept fresh by creative minds which always come up with game changing ideas that challenge the norms. For those interested in online business, marketing and also web design, all of this means being up to date with the latest news in the industry. Since 2015 is almost over, we decided that would be a good idea to share some of our insights regarding the

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