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Archive for the Google Analytics Category

Special-Case Goals and Funnels – funnel steps on third-party sites and on Flash pages

Special-Case Goals and Funnels – funnel steps on third-party sites and on Flash pages                     This article covers how to how to handle goal pages and funnel steps on third-party sites and on Flash pages. Goals for Downloads Goals and Funnel Steps on Third-Party Sites Goals and Funnels for Flash Pages   Because a link to a downloadable file is not actually a web page, your URL goal will not work correctly if you merely supply it with a download link. To track a download as a goal, you will first

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Improved handling of URLs with parameters

Improved handling of URLs with parameters You may have noticed that the Parameter Handling feature disappeared from the Site configuration > Settings section of Webmaster Tools. Fear not; you can now find it under its new name, URL Parameters! Along with renaming it, we refreshed and improved the feature. We hope you’ll find it even more useful. Configuration of URL parameters made in the old version of the feature will be automatically visible in the new version. Before we reveal all the cool things you can do with URL parameters now, let us remind you (or introduce, if you are

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Google Website Optimizer

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert. Website Optimizer benefits marketers, search and display advertisers, publishers, and web designers. Increase sales and conversion rates. Identify the winning content combinations that drive conversions and increase ROI, regardless of site type. Improve landing pages. Reduce the number of would-be customers you lose through ineffective landing pages.

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Google Analytics – Customized Reporting

Advanced Segmentation Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports. Watch video. Custom Reports Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is

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