Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours. This is where Search Engine Optimization (SEO) comes into the picture.
Seach Engine Optimization Services
SEO can be defined as positioning your site for maximum search engine visibility. Maximum visibility can be reached through obtaining top rankings on search engines. Many people would be inclined to think that achieving top rankings on search engines is just about the creation and addition of meta tags, and the submission of your site to the major search engine indexes and directories.
But it’s a lot more than that. Internet directories are managed by Human Editors, while search engines depend on crawling “spider robots” as well as index pages, based on the specific engine’s algorithms.
SEO is a complex blend of variables comprised of research on keyword popularity, clear and easy navigation, marketplace research, website design, call-to-action, conversion ,measurement , metrics analysis and reporting. It is a procedure that makes one’s website content more search engine friendly, thereby pulling relevant traffic to your site via the major search engines and directories.
Another important point to be remembered is that mere submission to these directories does not ensure a top search engine ranking for your set of particular targeted keywords. There are specific submission criteria that have to be followed in order to achieve a high rank in these directories.
The two-pronged approach for UnReal Web Marketing is fundamental focus on Search Engine Optimization and Search Engine Marketing. Our extensive research on every intrinsic aspect of search engines for over 15 years has yielded us beneficial insights. These insights have helped us to offer the best possible search engine optimization solutions.
Our full range of services include search engine registration, search engine optimization (SEO), search engine marketing, monitoring of search engine activity, screening of websites for search engine readiness, and intense search engine directory marketing campaigns for large corporations and small businesses alike. Additionally, we offer online reputation protection and reparation. Our seo team defends your brand against negative press, reviews and opinions.
What Does Search Engine Optimization (SEO) Involve?
Some of the focus areas for website optimization are:
Website On Page Elements
- Meta Tags – Keyword, Description, Robots and Accessibility Tags Page Title Content – Positioning of the content and disbursement of keywords throughout the copy. Links – Link structure, Alt tags, Text link words and titles. Keyword Density of each major section on the page. HTML Validity Web site accessibility.
- And many more
Website Off Page Elements
- Number of pages currently indexed in the major search engines. Number of sites linking to you (backlinks). Link reputation of your backlinks. On page factors of your backlinks. Nature of the majority of your site, is it dynamic or static?
- And many more
Website Submission to Search Engines
- Guaranteed inclusion programs for getting indexed quickly by search engine spiders and crawlers like Googlebot. Niche directory submissions. Possible CPC search engines like Looksmart. Submission to free directories like ODP.
- And more based on your site’s needs.
Website Ranking Reporting
- Traffic analysis, search engine ranking reports, conversion analysis, website heuristics, traffic paths for targeted keywords.
- And more based on your site’s needs.
Website Analysis Report
Prior to website optimization, UnReal Web Marketing will run a website analysis report to focus on the areas that need the more attention before your site optimization.
- Keyword Research
- Keyword Research Chart (Overture – Google – MSN)
- Keyword Recommendations (New Terms) - Website Review (Is your site search engine friendly?)
- Duplicate content (Canonical Issues)
- Dynamic URLs (Database Driven Sites)
- Robots/Spiders Access to Website Content
- Visibility Report on Google, Yahoo and MSN
- Use of 404 Pages and Sitemap
- Website Architecture Recommendations
- Hosting Issues (Shared Hosting, Multiple Domains Redirect, etc) - On-Page Recommendations
- URLs
- Title Tags
- Meta Description Tags
- On-Page Keyword Use
- Page Copy Quality
- Review Content to Avoid Penalties (Search Engine Spamming) - Design & Navigation Recommendations
- Executive Summary of Navigation Issues
- User Experience
- Website Objectives
- Homepage Goals
- Content & Scope of Website
- Checkpoints of Website Credibility Guidelines - Site Technology/Accessibility Issues
- Robots.txt file review
- Site Root Directory Analysis (Folders, CGI-BIN)
- Google Sitemaps Creation
- Froogle Submissions - Link Acquisition
- Review Links of Major Competitors
- Well Ranked Industry Niche Websites and Pages
- Popular Directory Links
- Press Releases (XML Distribution) to over 100 Targeted sites
- Community/Forum/Blog Links
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What is Search Engine Optimization?
Search engine optimization ( SEO ) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from “natural” (“organic” or “algorithmic”) search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to “search engine optimizers”, an industry of consultants who carry out optimization projects on behalf of clients.
Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including changes to a site’s code (referred to as “on page factors”) and getting links from other sites (referred to as “off page factors”). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilize them, as either “white hat SEO”, or “black hat SEO”. Other SEOs reject the black and white hat dichotomy as an over-simplification.
The Value of Search Engine Optimization
The days of the yellow pages are numbered. While it is a sad and somewhat poignant statement to make, the reality is that people no longer go directly to the yellow pages when they need to look up a business as there is a much better alternative to the yellow pages. That alternative is the internet.
In order to find a business or service, one needs to use a search engine. Here is where it gets somewhat tricky. Unlike the yellow pages, the listing in the search engines are not devised by alphabetical order; instead, they are ranked on importance and popularity. Additionally, while the number of results of a search engine search may extend hundreds of pages, the reality of the matter is that most people will not look beyond the first three pages (thirty listings) when making a search.
This is why anyone who is looking to operate a website or business online positively MUST maximize search engine optimization in order to survive in the online marketplace.
Understanding the Relationship between Search Engine Optimization and General Advertising
When it comes to the subject of advertisement, no form of advertising is worthwhile if no one can see the ad. While this may seem like an academic point, the reality is that many people unwittingly accept advertising terms that simply do not benefit the advertiser because the ad simply does not reach the people for whom the ad s targeted.
While one should not leave any of the proverbial stones unturned when it comes to placing ads, there must be a clear understanding of what types of ad placements will maximize exposure and sales and which type of ads will only have a minimal and minor effect.
Placing an advertisement in a local newspaper will definitely reach a number of people, but it will not have the potential to maximize revenue in the same manner that a major newspaper advertisement will. This is because more people will see your ads in a larger magazine. This simple, basic point must also be applied towards search engine optimization.
What Search Engine Optimization is Based Upon
There are a number of items that are taken into consideration when Google or Yahoo ranks subjects in a search engine placement procedure. If one was to limit the items to a short list of the most important aspects that the search engines take into consideration it would be links and traffic. Links simply refers to the number of other sites that link to your site. Traffic is also self-explanatory. It simply refers to the number of people who are “hitting” on the site.
When the volume of links is high and the traffic to the site is equally high, then the placement in the search engines will increase to optimal levels; Hence, the name “Search Engine Optimization.” Now, while all individuals conducting business on the internet require maximized search engine optimization, very few people understand how to go about it. This should not be a problem as there are many professional search engine optimization companies which can perform the duties for you.
Professional Search Engine Optimization Firms
A professional search engine optimization firm has the ability to perform all the necessary tasks and requirements needed to boost a websites search engine ranking. These professional firms are able to perform the service they promise in a quick, efficient and generally inexpensive manner.
As such, rather than muddle through the laborious process of link exchange programs it is much more advisable to seek the help of an online marketing search engine optimization service that can take al that work off your hands and leave you more time to run your business.
Using an SEO Consultant
If you have launched an online business, you may very well be on the path to riches or, at least, a path to operating a successful, cost effective home based business that operates with low overhead and has the potential to provide significant returns on your dollar investment. Of course, this will only be possible if you have maximized your ranking potential in the search engines.
If a website has solid placement in the top search engines (Google, Yahoo, MSN etc) then it will be viewed or stumbled upon by an unlimited potential of visitors. Of course, this process is not as easy as it sounds as there needs to be deliberate actions taken in order to maximize potential search engine traffic. While there will be some temptations on the part of thrift minded webmasters to undertake this responsibility in house, it would be a much better option to seek the help of a qualified SEO consultant.
SEO Consultant vs. Inexperienced Meandering
It is never a wise idea to tread into realms that you are not familiar with when time and money is at stake. That is to say, when you are embarking upon a business venture, you need to make all your moves deliberately count. When time and action is wasted, it undermines you ability to maximize your business’ potential will be significantly undermined.
This is not to say that you should not branch out and try to learn about as many different aspects of your business as possible. In fact, the opposite is true: you need to learn as much as you can so that you no longer will need to incur expenses that drain profitability. After all, why outsource work when you could do it yourself and save money? Then again, would you be saving any money if you were fumbling through the duties and tasks of a critical assignment without any results?
In such an instance, it becomes much wiser to subcontract those duties to an effective professional. In the case of search engine optimization, utilizing the services of a qualified SEO consultant will save a great deal of time, money and headaches.
What an SEO Consultant Can Do For You
Part of the reason that the services an SEO consultant offers might be dismissed is that those inexperienced with the field may look at it and casually dismiss the complexities of the service flippantly and out of hand. In other words, to the uneducated eye, the work an SEO consultant performs looks easy and “anyone can do it.” Oh, the inaccuracies people devise!
Keep one thing in mind when it comes to any task that requires skill and finesse: to see is not the same as to do.
A qualified SEO consultant can look over a website and see if it is search engine friendly. He can look at the keywords in the homepage and see if they accurately reflect what the search engines should be “crawling” for such a business. He can effectively build links and place those links where they will perform the maximum benefit to the site. Most importantly, the SEO consultant realized that search engine optimization is never a static venture and that it always requires constant attention in order to male sure that the website will never decline in search engine popularity.
When looking for an SEO consultant, be sure to double check the experience level of the consultant and ask to see prior work. Also, look at the success the consultant has performed for prior clients and ask for references. A successful SEO consultant will have no problem providing this information. If the consultant meets your expectations, then grab him before someone else does as great consultants are always in demand.
The Benefits of SEO Services
In Ancient Roman times, there was a saying that went something along the lines that “some people are born great, others achieve greatness and other have greatness thrust upon them.” In the case of search engine optimization, many website owners find the need to develop and devise a search engine optimization strategy thrust upon them. Part of the reason for this is that many businesses never intended to get into the online commerce world in the first place.
However, with the radical changing landscape of the 21st century, even businesses along the lines of a mom and pop flower shop find themselves required to own, operate and maintain a website in order to keep their business revenues strong. This creates yet another quandary for the mom and pop shop: unless the website is properly optimized in the search engine ranking, the online business will never truly earn its maximum potential. Since those operating the website are not versed in SEO services, they will need the help of a search engine optimization company that ARE well versed in the duties of SEO services.
The Purpose of SEO Services
The primary purpose of SEO services is to increase exposure to a website. While this may seem like an over simplification of the duties and responsibilities that SEO services offer, it is really more akin to describing the basic “coming together” of a variety of SEO services into one unified goal: increasing website exposure through the enhancement of positioning in the search engines.
A Word on Search Engines
The world wide web is loaded with millions upon millions of websites. Because of this, gaining high positioning in the websites is not easy. After all, there is an enormous amount of competition between websites for coveted website ranking…primarily, the top 50 website positions. When you take into consideration the fact that many of the top positioned web sites already have high traffic volumes and multiple sites linking to them, it makes climbing up the search engine rankings doubly difficult.
The operative word here, however, is difficult; not impossible. If a top of the line company that knows what it is doing in the business of SEO services is employed to take over the search engine ranking task, then gaining a top position may turn out to be easier than what was originally perceived.
Link Building – The Heart of Search Engine Rankings
Link building offers a number of benefits and this is why SEO services put a great deal of emphasis on expanding the number of websites linking to a client site. On a baseline level, increasing links on other websites increases the exposure available to the website by potentially directing the traffic from the host site to the client site.
There is also a more important aspect to expanding web links. This aspect the fact as links to a site add up, the site becomes more “popular” in the eyes of the search engines and gradually moves up in the rankings. This way when someone enters in a search term for a particular topic/business/etc the chances for a more popular site moving upwards in the rankings increases.
Link building, quite honestly, is not easy. In fact, it is a very laborious process that involves a great deal of leg work and time commitment in order to expand the volume of ‘linking’ sites. A novice in this area will simply not have the expansive network of contacts required for making such link building cost or time effective. This is where SEO services come into play and perform the laborious tasks required for link building quickly, efficiently and effectively. Leave the legwork to the pros; they know what they are doing and they do it well.
Other Website Marketing Services
Keyword Research
Keyword research is at the very base of search engine optimization, and results revolve around its accuracy. Selection of the right keywords is very important as they would drive traffic to your site. Using the wrong keywords will result in poor search engine rankings, leading to loss of substantial traffic and business for you.
Link Building
The entire objective of any campaign is ultimately to drive traffic and a targeted audience to your website thus increasing business. In most cases, this is only possible if you are seen on the first page of various leading search engines like Google, Altavista, etc. Being dominant in this online space is very crucial. Link Building enables you to achieve this objective. In this article we will help you to understand some basic facts on Link Building, why it is necessary, and how we can deliver it.
SEO Copywriting
Writing content for websites is a little more complex than writing content elsewhere because today’s Internet user browses through most websites within seconds and in less than half a minute leaves your website and moves on to another. So, the crucial factor here is to write content that grips the reader and prompts him or her to read further.
Website Analytics
Web Analytics is as crucial and important as any other aspect of the website. Web analytics uncovers many interesting insights that can be effectively used to implement search engine strategies and marketing campaigns and help you fine tune content.
Website Conversion
A website with good traffic but no conversions is like a shop without any sales. Simply having a lot of traffic doesn’t help in any way. Website visitors need to convert to interested customers. They need to make a purchase or fill out an inquiry form. A successful website should always cause its visitors to respond.
Online Reputation Monitoring
Fair or not, there always will be one client, customer or competitor out there anxious to air a gripe against you or your company, and, all too often very willing to do so online – tarnishing your online reputation, sometimes chipping away at your profitability. New York SEO and Online Reputation
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