Google Website Optimizer

Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

Website Optimizer benefits marketers, search and display advertisers, publishers, and web designers.

Increase sales and conversion rates.
Identify the winning content combinations that drive conversions and increase ROI, regardless of site type.

Improve landing pages.
Reduce the number of would-be customers you lose through ineffective landing pages. Website Optimizer’s automated testing makes it easy to fix and deploy compelling landing pages.

Get more leads.
Streamline your online lead generation forms to get the data you need without losing potential leads.

Decrease Cost Per Acquisition (CPA)
Use testing to drive conversions and lower CPA.

Increase time spent on your site.
Uncover your best content, engage your visitors, and capture more attention.

Eliminate guesswork from site design.
Why base design decisions on assumptions? Leverage empirical data from real visitors.

Settle office disputes.
Not sure which version of a page will convert best? Run a test and let your customers decide.

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