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5 Steps to Develop a Website That Your Prospects & Google Will Love

5 Steps to Develop a Website5 Steps to Develop a Website That Your Prospects & Google Will Love

By David Montalvo – Find us on Google Plus

One of the biggest mistakes businesses often make when it comes to SEO is to have massive amount of content on a site that is poorly designed or lacks a “call to action“. This is frustrating for the visitor/prospect that will probably leave your site right away. Below are some steps you can implement to avoid this issue, as well as tips to design/develop a site that customers and search engines will like.

Step One: Understand Your Potential Customers

A lot of business owners tend to develop online stores or websites that are appealing to THEM. Do your research and design a site with the components or elements that your “target market” is going to like. If you are selling women’s shoes, make sure you are using nice soft colors (pink, light purple, etc) . These are web design/marketing elements that you have to have in order to increase your sales conversion. Keep in mind that the more time visitors spend on your site, the better for your rankings. In addition, the right “call to action” has to be on your homepage to make sure these visitors follow the “NEXT” step you want them to follow (add an item to cart, check SPECIALS page, submit a form, sign up for a seminar, etc). You have to communicate this value “proposition” to visitors as soon as they enter your website.

Step 2: Don’t Attempt to Create a Masterpiece

Websites don’t need to be “pretty” but they do need to look professional/clean to deliver that first GREAT impression. Make sure your site has the right functionality and that emphasize credibility that is very important to build/improve your brand. As i mentioned earlier, make sure that you are designing the site to make sure the “target” market you are going after are comfortable with your design and content. A website that looks “cheap” can destroy the credibility of your business and detract from your brand.

Step 3: Create Good Content

Your main goal when writing content for your site is to INFORM the reader. I have seen plenty websites with content that was done to trick the search engines “algo” to obtain better rankings. Your content should be concise and with a purpose. The less the better in some instances. Additionally, every page on your site should have a purpose so visitors know what the next step is after reading your content.

Step 4: Easy Navigation

Having an easy navigation is key. A user-friendly navigation will allow customer to quickly find the service or product they are looking for. When developing your top navigation, make sure you are using a “medium” size font to accommodate users accessing the site using mobile devices such as the iPhone, iPad, Galaxy phones, etc. Mobile traffic is now nearly 21% of all the traffic out there.

Make sure your icons and left/right navigation includes or widgets are easy to access on mobile devices. For top menus/navigation I will recommend using H1 tags. You can make this text look “pretty” by editing your CCS style sheet file.

Step 5: Measure & Improve

Once all these elements are in place. Make sure to measure the results by analyzing your Google analytics reports. You will probably want to check your bounce rate report as well as how long (time) visitors are staying on your homepage, category pages, services or product pages. A good way to track this data is by creating “funnels” in Google Analytics. This “funnels” will also give you a better understanding on website traffic, card abandonment, form submissions, etc. Last but not least. monitor your website rankings. This new UNIQUE content will help your organic visibility.

Conclusion

When design and writing content, keep in mind that you are writing for “humans” and not the search engines. Your “sales pitch” needs to be GOOD and accessible to people and not just search engines.

By: David Montalvo.

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David Montalvo SEODavid Montalvo is the CEO of UnReal Web Marketing LLC. He has achieved over 2.5 million top 10 positions for Fortune 500 companies since 1997.

UnReal Web Marketing is an Internet firm specializing in Web Design, SEO, PPC, E-commerce and Web Analytics. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in web marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites generating close to $82 million in sales for small to mid-sized companies throughout the United States.

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3 Comments on "5 Steps to Develop a Website That Your Prospects & Google Will Love"

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Janet
1 year 3 months ago

Great article, you really just have to keep your website simple and easy to access!

Guest
John
1 year 3 months ago

Good content is key. Many people are writing for Google, not humans, and Google sees right through that. What you really need to do is to get people to read your article, comment and share it. Google “rewards” that type of content. Just like yours. Good read Bro.

Guest
Lois
1 year 3 months ago

I agree on all of the points you bring up, but I feel Navigation is very important, like you said, especially with the use of mobile devices. The phone number should be in a visible area where the user can just click to start the activation of the phone call.

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