-We offer email marketing solutions for your business
For a low monthly fee, Email Fusion gives you 24/7access to dozens of custom email templates, hundreds of pre-written newsletters, and loads of other features that will make it easy for you to reach out to any number of your current and potential customers and members. Here are just a few of the features you'll enjoy with this valuable service:
- Deliverability Management
- Integrated Services for Optimum Creativity
- Database Building
By subscribing to Email Fusion, you gain a certain confidence knowing that each and every email you send through our system complies with CAN-SPAM requirements. We make certain that information in headers is not misleading, and that emails include an opt-out link. Plus, we'll immediately and zealously honor opt-out and unsubscribe requests so you don't have to.
With Email Fusion's Newsletter Statistics page, you'll be able to monitor your email marketing efforts like never before. Real-time data including how many emails were sent, how many were opened, and the percentage of unsubscribe requests received will allow you to efficiently measure the effects of your marketing campaign.
Integrated Services for Optimum Creativity
By combining UnReal Web Marketing's design and optimization services with Email Fusion's email marketing strategies, you can rest assured that your entire website marketing initiative will be handled with the utmost creativity and professionalism.
As a result of centralizing your web marketing strategies, you will allow us to really get to know your company and therefore accurately portray your brand's identity. You'll empower us to develop custom email concepts with exceptionally attractive designs. Together we'll establish your company's unique voice and we'll find new and engaging ways to communicate your messages while maintaining consistency. You'll benefit from the integrated campaigns we'll create using all of the resources available to UnReal Web Marketing and Email Fusion. And since we are experts in our field, the results will exceed your expectations.
Each company has its own individual ideas, missions, and goals for building customer relationships. We'll work with you to develop a plan to enhance your current database or build one from scratch.
Maybe you'd like to add a subscriber sign-up form to your website to gather specific information about your customers' personal interest, or perhaps you've considered enhancing your website and offering access to only those visitors who register and opt in. Whatever your specific objectives, we can help you accomplish them.
We're confident that together we can develop the tools and functions that will enable you to form strong and lasting relationships with your customers or members.
|Interested in a Demo?
A customer service representative is available:
Monday - Friday from 9:00am - 9:00pm, EST
UnReal Web Marketing LLC.
P.O. BOX 470
Selden, NY 11784
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
- sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
- sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to e-mails sent by other companies to their customers, and
- sending e-mails over the Internet , as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO ).
Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.
Email Marketing Advantages
E-mail marketing (on the Internet) is popular with companies for several reasons:
- A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
- Compared to other media investments such as direct mail or printed newsletters , e-mail is less expensive.
- An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
- The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
- An advertiser is able to "push" the message to its audience, as opposed to website -based advertising, which relies on a customer to visit that website.
- E-mail messages are easy to track. An advertiser can track users via autoresponders , web bugs , bounce messages , unsubscribe requests, read receipts , click-throughs , etc. These mechanisms can be used to measure open rates , positive or negative responses, and to correlate sales with marketing.
- Advertisers can generate repeat business affordably and automatically.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
- Over half of Internet users check or send e-mail on a typical day.
- Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
- E-mail marketing is paper-free (i.e., "green").
Email Marketing Disadvantages
Many companies use e-mail marketing to communicate with existing customers, but many other companies send unsolicited bulk e-mail, also known as spam .
Internet system administrators have always considered themselves responsible for dealing with "abuse of the net", but not "abuse on the net". That is, they will act quite vigorously against spam, but will leave issues such as libel or trademark infringement to the legal system. Most administrators possess a passionate dislike for spam, which they define as any unsolicited e-mail. Draconian measures—such as taking down a corporate website, with or without warning—are entirely normal responses to spamming. Typically, the terms of service in Internet companies' contracts permit such actions; therefore, the spammer often has no recourse.
Illicit e-mail marketing predates legitimate e-mail marketing. On the early Internet (i.e., Arpanet ), it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in e-mail marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate ones.
It is frequently difficult for observers to distinguish between legitimate and spam e-mail marketing. First, spammers attempt to represent themselves as legitimate operators. Second, direct-marketing political groups such as the United States Direct Marketing Association (DMA) have pressured legislatures to legalize activities that some Internet operators consider to be spamming, such as the sending of "opt-out" unsolicited commercial e-mail. Third, the sheer volume of spam has led some users to mistake legitimate commercial e-mail for spam. This situation arises when a user receives e-mail from a mailing list to which he/she subscribes. Additional confusion arises when both legitimate and spam messages have a similar appearance, as when messages include HTML and graphics.
One effective technique used by established email marketing companies is to require what is known as the "double opt-in" method of requiring a potential recipient to manually confirm their request for information by clicking a unique link and entering a unique code identifier to confirm that the owner of the recipient email address has indeed requested the information. Responsible e-mail marketing and autoresponder companies use this double opt-in method to confirm each request before any information is sent out.
A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.
Due to the volume of spam e-mail on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial e-mail messages frequently get caught and hidden by filters; however, it is somewhat less common for e-mail users to complain that spam filters block legitimate mail.
Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act ( CAN-SPAM ), [ 5 ] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider 's acceptable use policy . Even if a company adheres to the applicable laws, it can be blacklisted (e.g., on SPEWS ) if Internet e-mail administrators determine that the company is sending spam.
Email Marketing CAN-SPAM compliance
The CAN-SPAM Act of 2003 authorizes a US$11,000 penalty per violation for spamming each individual recipient. Therefore, many commercial e-mail marketers within the United States utilize a service or special software to ensure compliance with the Act. A variety of older systems exist that do not ensure compliance with the Act. To comply with the Act's regulation of commercial e-mail, services typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.
In addition to satisfying legal requirements, e-mail service providers began to help customers establish and manage their own e-mail marketing campaigns. The service providers supply e-mail templates and general best practices , as well as methods for handling subscriptions and cancellations automatically. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
The CAN-SPAM Act was recently updated with some new regulations that went into effect on July 7, 2008.
Email Marketing Opt-in e-mail advertising
Opt-in e-mail advertising, or permission marketing , is a method of advertising via e-mail whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of e-mail marketing.
Opt-in e-mail marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in e-mail advertising is used, the material that is e-mailed to consumers will be "anticipated". It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in e-mail advertisements will be more personal and relevant to the consumer than untargeted advertisements.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
With a foundation of opted-in contact information stored in their database , marketers can send out promotional materials automatically. They can also segment their promotions to specific market segments .
- ^ DMA: "The Power of Direct Marketing: ROI, Sales, Expenditures and Employment in the U.S., 2006-2007 Edition", Direct Marketing Association, October 2006
- ^ Brownlow, M: "Why do email marketing?" , E-mail Marketing Reports, September 2008
- ^ Pew Internet & American Life Project, "Tracking surveys" , March 2000 – March 2007
- ^ Return Path's Reputation Benchmark Report: "5 ways to increase deliverability" , BtoB Magazine , July 2008
- ^ a b Fairhead, N. (2003) “All hail the brave new world of permission marketing via email” ( Media 16, August 2003)
- ^ Dilworth, Dianna. (2007) Ruth's Chris Steak House sends sizzling e-mails for special occasions , DMNews retrieved on February 19, 2008
- ^ O'Brian J. & Montazemia, A. (2004) Management Information Systems (Canada: McGraw-Hill Ryerson Ltd.)