Thursday, May 12, 2005
Google's Changes
Google now seems to favor simplified anchor text. Hence, sites whose rankings are being affected by inbound anchor text have a tendency to collate simpler, more specific inbound anchor text.
This observation seems to fly in the face of recent concerns over the proliferation of "site-wide links", which rely upon standardized anchor text. It may well be that Google will accept standardized anchor text with variety. That is, 3 phrases scattered randomly across anchor texts rather than 1 phrase used in all inbound anchor texts may be more beneficial.
A consequence of varying anchor text is that inbound link thresholds are shown to be lower than previously believed. That is, to achieve top rankings, you need fewer, but simpler, more focused inbound links using the specific phrase you are targeting for their anchor text.
And now Google's URL information report either does not accurately report results about URLs in the index, and it seems to be identifying duplicate content domains and treating them differently. To get a URL information report from Google, you type the URL into the search box.
Google now reports how many pages they are indexing from a domain if you ask for a report on a domain. On two of my own domains, whose pages all contain links to the main indexes and/or site maps, Google reports substantially fewer references to the domains than actual pages. In one case, the discrepancy is by more than 10,000 pages (and there is no duplicate content involved, unless Google has been indexing content under variant URLs of its own devising).
When searching for the site map URLs on both of my own domains, I find fewer references to the URLs than actual links to them. The reported number of links to the site map URLs are substantially higher than the number of references. Searching for the expression "site map" (which appears on every page of the domains) reports substantially higher results than the number of inbound links. Hence, the pattern is:
Most hits: site:www.domain.name +"site map"Mid Hits: link:...site_map.htmlLeast Hits: "...site_map.html"
One large domain (separate from my own), with nearly three hundred thousand pages of content, has within the last year been promoting itself under a second domain name. Both domains carry identical content, since it is being served from a single database. The domains respectively rank first for two popular search terms. Searching on the older domain name, Google reports a lot of information. Searching on the new domain name, Google says it has no information about the domain, but it does offer up a search for pages that contain references to it (and the references in some cases don't actually exist on the pages).
It appears to me that Google has implemented a substantially revised duplicate content filter which does not take into account variations in inbound links. That is, if you have two domains with duplicate content, and sites link to both domains, then both domains can rank well in search results, but Google may nonetheless only report results for one of the domains when you ask for a URL report. And the URL report itself will no longer provide any useful information, except in the most general sense of indicating that Google is willing to share more information about on-page text than inbound links, and more information about inbound links than about references to URLs.
My conclusion is that it is now easier for large content sites to promote themselves on Google through multiple domain names for different keyword phrases than ever before.
This appears to be a major step backward for Google.
Adam Rivard and Michael Martinez founders of the online business Website Marketing Forums Inc. have been sharing their knowledge of search engine optimization online for years but only recently decided to create their own site. Their goal is to help people achieve success online through many forms of internet marketing. The recent launch of their site was a huge success and people have been contacting the two constantly to help them market their websites online.
Adam Rivard is a student from Laurentian University enrolled in an Honours Bachelor of Commerce and Computer Science while Michael Martinez is known for an array of talents from working in various interent marketing companies, teaching marketing tactics to his worldwide recognition of his work on J.R.R. Tolkien. He was also praised for his books and articles. Micheal had to say that,"I am who I today because I have learned from others and now I have the chance to share my knowledge."
Adam Rivard/Michael Martinez CEO, Website Marketing Forums
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