4 SEO Benefits of Responsive Web Design
Since more and more people use their tablet and their Smartphone in order to browse the internet, it’s become increasingly essential to create mobile friendly websites. After being launched in early 2012, Responsive Web Design (RWD) is now considered one of the best ways to create mobile friendly websites. While 2013 may have been dubbed as the Year of RWD, responsive web design is still going strong.
To put it differently, RWD means the pages of a website will reformat themselves based on the type of device the user considers in order to access it. So whether you access a RWD website via a tablet, Smartphone or using your PC or laptop, the website is going to stay user friendly. So why did this create such a splash in the web industry? Well, it’s because this is very different from previous mobile solutions of creating a dynamically served mobile website or a separate mobile website. But what about SEO? Can such websites rank better in the search engine results pages? Well, the answer is yes and below we’re going to tell you why.
1. Google Loves Responsiveness
According to Google, if you have a website and you would like to impress your users, but also Google, then you need to ensure that it is has a RWD structure. This is because these websites will automatically format their pages in order to ensure that the pages are displayed properly no matter if viewed on your tablet or on your phone’s screen.
While this all sounds great, there are still many people that are debating whether a single responsive website or a separate mobile website is the best way to go. When it comes to search engine optimization though, it seems that a single responsive website is the better option. Also, while separate mobile websites feature different HTML and have their own URL compared to their desktop counterparts, RWD websites make use of a single URL and a single set of files and pages, meaning that Google is going to have an easier time crawling and indexing content.
2. One Website, One URL
It’s also true that building a separate mobile website does come with its own set of pros and in certain cases, creating a separate mobile version is a great idea. However, if you have a website that has a lot of content on it, then its more responsive variant could soon become the scrolling version, meaning that visitors and also users will have quite a hard time navigating through the content. As you can very well gauge, this is a big problem, but not one that you could not solve with a mobile website. With such websites, content has been carefully optimized for mobile browsing and that’s going to be much appreciated by your visitors and users.
From a search engine optimization perspective, one of the greatest challenges of having a different mobile website is that you’ll have to put in a lot of work in order to increase this website’s authority. What’s worse is that the majority of mobile websites don’t rank well in the SERPs and that’s due to the fact that they’re inferior to their desktop counterparts. If you want though, you may choose to redesign your website and make it extremely responsive and by doing so you can also get to maintain your backlinks. Because of that, you’ll be able to focus your search engine optimization efforts on a single website.
By doing so, you’ll be able to have all your links directed to a single domain, greatly boosting your responsive website’s SERP position.
On top of that, if your website is responsive, it’s possible to create social socials for a single URL. When someone will share your website with their friends, regardless of where the link is viewed (desktop computer, tablet or mobile device) the content will be simple to navigate and clear.
3. Responsive Helps Combat a High Bounce Rate
Even if a website ranks well, if it does not work as it should for tablet and mobile users, then you’re going got have a big problem with bounce rate. If the content they offer is minimal or very different from the one offered by the desktop website, then mobile web sites can suffer from a high bounce rate. When this occurs, Google will take the high bounce rate as a sign that that specific website provides irrelevant content to users and therefore lower its rankings.
The good news that this problem is easily combated by a website that’s been responsively designed by presenting the same content found on a desktop website in a functional way. With responsive website design, there’s no room for compromise when it comes to the content you want to display. As a result, your users will be provided the info they need every single time they access your website.
4. User Experience is Enhanced
Websites are basically a way to share content. If a site is user friendly, then users and visitors can find, absorb and eventually pass on the content easily. On top of that, RWD focuses on designing a website that users will love and puts a lot of emphasis on user experience. Because of that, it’s natural that Google loves such websites.
If users browse a website via their tablet or mobile device, they should be able to see its contents as easily as any desktop user. Let’s consider that you saw something on a website and you want to send that content to one of your friends who is going to access the website with his tablet. If the website was designed well and is responsive, the content will be displayed properly.
RWD makes it easy for modern websites to appeal to modern users; people who use their mobile devices a lot more than their laptops or desktop computers to access the web, but who still want their desktop experience to be extremely smooth. Therefore, if you want to make the most of tablet and mobile traffic, then going responsive is the best way to do that and provide your visitors the excellent user experience they deserve.
By: David Montalvo.
David Montalvo is the CEO of UnReal Web Marketing LLC. He has achieved over 2.5 million top 10 positions for Fortune 500 companies since 1997.
UnReal Web Marketing is an Internet firm specializing in Web Design, SEO, PPC, E-commerce and Web Analytics. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in web marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites generating close to $82 million in sales for small to mid-sized companies throughout the United States.
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