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 UnReal Web Marketing is an Internet firm specializing in website design and development, search engine optimization (SEO), pay-per-click management (PPC), e-commerce solutions , and website analytics . In addition, we provide our clients with keyword research , SEO copywriting , link building strategies and email marketing. Our vast expertise has allowed us to create and optimize over one thousand full-featured websites for some of the country's leading companies. Our web marketing initiatives have achieved top search engine rankings for these companies, allowing them to enjoy increased website traffic and accelerated business growth.
The success UnReal Web Marketing has attained for its clients is the product of our passion for online marketing and the belief that by providing unique, creative solutions and thoughtful service, we will build long-term relationships with our clients. We are proud to have retained over 90% of our clients for several years, and continue to provide them with top quality web marketing services.
Our roster of clients includes JetBlue Airways , Good Year , Multiple Listing Service (MLS), Mitutoyo , Cardinal Health , Loomis Sayles , The Finals , U.S. General Services Administration (GSA), Morrell Instruments , Merrill Lynch , OneWayFurniture , and several other businesses that are well known on Long Island and throughout the country. |
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 Whether you're looking to get your company on the web for the first time or are just looking to improve your current website, UnReal Web Marketing has the experience, knowledge and expertise to drive your site forward. Our services span the spectrum of web development an offer you a cost-effective way to gain maximum exposure. UnReal Web Marketing has studied the evolution of website design in depth, and its team of designers are constantly monitoring factors that come into play. Based on these learnings, the team at UnReal Web Marketing approaches each and every website design project for its own unique characteristics. Our designs are backed with in-depth research. We will ask lot of questions, understand your business, and take the time to learn about the business objectives you expect from your website. |
| Search Engine Optimization |
 Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours. This is where Search Engine Optimization (SEO) comes into the picture. SEO can be defined as positioning your site for maximum search engine visibility. Maximum visibility can be reached through obtaining top rankings on search engines. Many people would be inclined to think that achieving top rankings on search engines is just about the creation and addition of meta tags, and the submission of your site to the major search engine indexes and directories. |
| Pay Per Click Management |
 Pay Per Click (PPC) has emerged as a highly effective advertising tool. Various search engines offer PPC marketing tools for advertisers, the most popular being Google Ad words and Overture. Using PPC you can target your services as per keyword or phase queried by surfers. You can also target your campaigns to a specific geographical area. For instance, you can target your ad only to ‘Accountants in Minnesota'. Customizing your advertising as per multiple parameters can bring in innumerable benefits to advertisers. UnReal Web Marketing will work with you to design a PPC campaign from the ground up, beginning with the first and most important step – Keyword Research . We will create a list of the most sought after keywords relative to your website and advertising objectives. Our Keyword Research will help you in saving your investment from empty keywords that yield no tangible results and can be termed as wasted click through. |
| Website Analytics |
 UnReal Web Marketing will custom analyse your website and chalk out insights and recommendations directed towards optimizing your results. Web analytics is carried out by seasoned analytics who understand the various intricacies of the website and role of analysis. Web Analytics is as crucial and important as any other aspect of the website. Web analytics uncovers many interesting insights that can be effectively used to implement search engine strategies and marketing campaigns and help you fine tune content. At UnReal Web Marketing we understand the importance of Web Analytics completely, and offer comprehensive analysis of your website. We will evaluate every aspect of your website and parameters that bring in traffic. Each website is unique and therefore requires personalized attention and evaluation. |
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| How to improve Pay Per Click results |
| When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results. Mistakes can cost your company dearly in bottom line profits, so it is important to employ a series of best practices when developing pay per click campaigns. Here are nine steps you can take to vastly improve your PPC... |
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| Search Engine Friendly URL's |
| 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". |
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| Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialogue in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc. This is extremely important when working on sales related copy. |
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| Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site |
With pay-per-click engines, you bid on keywords that describe your business, your products, or your target audience. Then, you're charged your bid price every time someone clicks on your ad, which is displayed when a searcher types in the keyword you've chosen into the search box at an engine. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings. |
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| Link Building Strategies |
In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines. Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article. |
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| What is Search Engine Optimization |
| Search engine optimization ( SEO ) as a subset of search engine marketing seeks to improve the number and quality of visitors to a web site from "natural" ("organic" or "algorithmic") search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients. |
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| UnReal Web Marketing works with both large and small companies across a wide range of industries. We offer several web design packages and Internet marketing campaigns that can be customized to meet each company's specific goals and budget. |
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