Professional Web Design

UnReal Web Marketing is an Internet firm specializing in Web Design, Search Engine Optimization (SEO), Social Media Marketing, E-commerce , Product Feed Management and Online Reputation. Our vast expertise has allowed us to create and optimize over one thousand full-featured websites for some of the country’s leading companies. Our web marketing initiatives have achieved top search engine rankings for these companies, allowing them to enjoy increased website traffic and accelerated business growth. UnReal Web Marketing has achieved over 850,000 top 10 positions for Fortune 500 companies since 1997. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in Internet marketing and web design, and has been instrumental in creating and optimizing more than 1,350 websites generating close to $82 million in sales for small to mid-sized companies throughout the United States. The success UnReal Web Marketing has attained for its clients is the product of our passion for online marketing and the belief that by providing unique, creative solutions and thoughtful service, we will build long-term relationships with our clients. We are proud to have retained over 90% of our clients for several years, and continue to provide them with top quality web marketing services. Our roster of clients includes JetBlue Airways , Good Year , Multiple Listing Service (MLS), Mitutoyo , Cardinal Health , Loomis Sayles , The Finals , U.S. General Services Administration (GSA), Morrell Instruments , Merrill Lynch , OneWayFurniture , and several other businesses that are well known on Long Island and throughout the country. UnReal Web Marketing works with both large and small companies across a wide range of industries. We offer several web design packages and Internet marketing campaigns that can be customized to meet each company’s specific goals and budget.
	Web Design
	Whether you’re looking to get your company on the web for the first time or are just looking to improve your current website, UnReal Web Marketing has the experience, knowledge and expertise to drive your site forward. Our services span the spectrum of web development an offer you a cost-effective way to gain maximum exposure.
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	Search Engine Optimization – SEO
	Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours.
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	Pay Per Click Management
	Pay Per Click (PPC) has emerged as a highly effective advertising tool. Various search engines offer PPC marketing tools for advertisers, the most popular being Google Ad words and Overture. Using PPC you can target your services as per keyword or phase queried by surfers.
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	Ecommerce Solutions
	Ecommerce has thoroughly revolutionized the way commerce is conducted. The expansion of Ecommerce that coincided with the growth of the internet has made Ecommerce industries into multi-million dollar economic powerhouses. Part of the reason for this is that Ecommerce allows even the smallest, local company the ability to conduct business on a global scale.
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	Keyword Research
	Keyword research is at the very base of search engine optimization, and results revolve around its accuracy. Selection of the right keywords is very important as they would drive traffic to your site. Using the wrong keywords will result in poor search engine rankings, leading to loss of substantial traffic and business for you.
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	Website Analytics
	UnReal Web Marketing will custom analyse your website and chalk out insights and recommendations directed towards optimizing your results. Web analytics is carried out by seasoned analytics who understand the various intricacies of the website and role of analysis.
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Proper Website Design for Fun and Profit

In today’s day and age, a massive amount of commerce is performed over the internet. This has allowed many small businesses to develop and prosper thanks to the relatively low costs associated with running a website. Of course, simply throwing a website and a product out into the online arena does not automatically mean that the site will be successful.

If the website design employed on the site is poorly constructed, then it simply will not be successful. Yet, curiously, many people present poorly constructed websites to their own detriment. This is clearly not the path to success!

The Psychology of Web Design

When it comes to web design , like any other form of advertising, there is a great deal of psychology employed in the actual design. While this may seem like a ‘heavy handed’ description that infers notions of “psycho-babble” and mysticism, the reality is that the term psychology simply refers to gaining the appropriate response from the individual who is browsing the website.

That is to say, the owner of the website has the website designed so that the person who is browsing the website eventually follows along with the plans of the website owner. For example, if the purpose of the website is to sell and item, it needs to be designed in such a way that the person skimming the site feels comfortable enough to make the requisite purchase.

If the purpose of the website is to attract daily or weekly readers (this is the goal of an online website, for example), then the website design must be one that attracts people’s eyes and instills in them the desire to return. You simply can not slop things together and hope for the best. While that might be a less expensive undertaken, it will also be an unsuccessful one.

An Example of Bad Website Design

Here is a classic example of misguided website design : there was a website that sought to provide an online educational service where one would pay tuition for the service and take courses online. The homepage of the website featured a 700 word description of the product presented in single placed format and in a font size of 9.

Needless to say, it was virtually impossible to decipher what the website was selling because the massive verbiage utilized mostly featured repeating numerous (or, more aptly described, NUMEROUS) statements of how great the product was without ever pinpointing what exactly was being offered or, for that matter, whether it was being offered for free or if it was selling a product. When you can not decipher whether or not something is a charity or a for profit business, then you have a mega problem with the website design ! (Needless to say, the website was overhauled after a few weeks and shaped into a more coherent format)

An Example of Good Website Design

So what did the aforementioned folks who unleashed such an awful website do to reverse their fortunes? They drastically cut back on the text that was present down to 115 words; they added a few graphics and pictures; the added a catch phrase at the top of the homepage clearly defining what they were selling; and they added an RSS news feed to the homepage to help attract people to the site on a daily basis.

While these revisions did not automatically translate their business into a multimillion dollar revenue generator, the revisions did yield increased traffic and sales. It also made the website much more search engine friendly and this was a major contributor to the eventual success of the site. In short, proper website design can yield tremendous results.

Examining Web Site Design

As the internet grows and grows in popularity, the need for businesses to have their own websites increases and, additionally, the volume of websites created for fun and hobby increases exponentially as well. Of course, most people are not familiar at all with web site design. In the past, one needed to be very well versed in code language to compose a website.

Today, most website hosting companies provide a very user friendly template so that even a pure novice can take part in web site design. While this would seem like a huge cost saver as it would seemingly eliminate the need for an expensive web site designer. This would, however, not be the wisest move to make as there is far more to web site design than merely following a template and crafting a patchwork website together.

Aesthetics of Web Site Design

There are a number of items that many people take for granted when they embark upon web site design. They do not take these items for granted because they lack the ‘smarts’ to understand what is needed for the quality composition of web site design; rather, because they are not entirely familiar with the process of web site design and make the common oversights that a person or designer with more experience would not make. One such area that is a common trouble spot when it comes to web site design is color.

To put the concept of color into perspective, one needs to realize that certain colors will be more acceptable or aesthetically pleasing than others. Light blue is going to be a little better on the eyes than dark blue. Black and red backgrounds should be avoided under most circumstance. Blaze orange has, shockingly, been used in the past and, oh boy, it just flat out does not look good at all! Despite the negatives associated with a number of these color schemes, it is surprising that a number of websites will employ their use. What a shame someone with solid web site design experience was not there to tell them how to fix things!

The Symmetry of Web Site Design

Another area that is taken for granted when it comes to web site design is the concept of symmetry. What symmetry involves is the proper placement of the various pieces of the website into their proper order. To “slop together” text and images in a website simply will not work. It will look terrible and visually unappealing. If this ends up being the case with the website, then it is doubtful anyone will wish to glance at the site longer than a couple of seconds before exiting to another site. Quite honestly, sloppiness has no place in the world wide web and a sloppy web site design is a self-defeating prophecy.

Seek Professional Help

With experience, an individual gains a great deal of talent and skill in a particular field. If someone has many years experience crafting and designing websites, he or she will have a solid understanding of the primary and critical aesthetics and symmetry needed to create a well made web site. As such, seeking out “professional help” as opposed to treading water on your own is far more advisable.

SEO - Online Reputation – Social Media Marketing – Google Local Optimization

Web Design Trends 2011

2010 has been an incredibly verdant year for web designers. Mobile has hit the mainstream; Web typography has reached new levels of sophistication; New coding techniques have vastly improved our ability to get creative with design (without compromising stability). All in all, it’s been a year that’s moved fast, even by the standards of the web, so let’s dig in to our first annual post covering the state of web design as 2010 turns to 2011.

The Death of the Fold

The traditional “fold” (the imaginary line on a screen that designates what content is visible before a viewer needs to scroll) became vague, unimportant, and nearly irrelevant in 2010.

Why? Because the traditional “screen” that people view the web through has undergone an explosion of variety… no longer can we expect web-surfers to be on something close to a 19″ monitor with a resolution somewhere between 1024×768 and 1280×700. Screens nowadays come in all shapes and sizes, from iPhones (and smaller phones) to 60″ HDTVs. It’s not just resolution that can vary wildly though; the very aspect ratio of a screen (even on the same device like the iPhone) can change with the flick of the wrist. Sure, web designers will always be advised to keep the most important messages of a site near the top, but with so many new ways for web-surfers to view the web, there’s no longer a defined height for where content must be above.

We’ll be discussing this topic in a lot more detail this month, so subscribe (it’s free) to stay tuned.

Mobile Sites – Web Design Trends

Sites have been being designed for mobile scenarios since the inception of mobile devices… but 2010 has seen a huge push towards entire sub-sites that are designed specifically to be viewed on small, handheld screens. You can thank the iPhone for starting this trend, but the wave of “mobified” sites is spreading like wildfire…. and come this same time next year, I’m sure you’ll be hard-pressed to find a major publishing site without a mobile companion site.

What’s neat about mobile screens is that it forces designers to get creative with a relatively small amount of real estate. Succeeding in the mobile environment isn’t tough if you keep a few rules in mind: Messages need to be conveyed quicker and with more efficiency; Links have to be designed for a touchscreen environment; and text needs to become legible (or at least effectively zoomable). Here are just a few examples of mobile sites:

More CSS3 + HTML5 – Web Design Trends

What a gratifying sigh of relief! CSS3 and HTML5 have been on the distant horizon of web design for the past couple of years, but now, in 2011, we see an explosion of it. Designers are finally starting to let go of Flash. However you may feel about Flash, you do know that it does not play well with some of the hot, new technology available to your current and potential visitors. In 2011, you will slowly step away from Flash and embrace the magic known as HTML5. Look at the amazingly similar comparison:

Now that’s shown, please understand that Flash and HTML5 are not equal opponents. There is plenty of room for both in 2011. The problem is that designers in 2010 (and before) misused Flash. Case in point, very rarely should your entire site be made of Flash, especially these days. HTML5 alleviates some of the burden we have placed on Flash. However, HTML5 cannot (yet) replace the extraordinary design elements we can achieve through Flash.

Perhaps even more exciting is the fact that CSS3 is available to us in a real way this year. Move over Photoshop (wow, Adobe just cannot rest), because CSS3 is making short work of text shadow, border radius and image transparency. If you have not already begun, now is the time to really delve into understanding CSS3 and HTML5.