17 years working with great clients.

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Long Island Web Design and SEO Solutions

We Offer Responsive Web Design and SEO Friendly Websites.

We create interactive, modern, eye-catching websites. We help you build strong online presence for your business by creating a professional website which best suits your needs and target audience.

We're passionate about helping businesses improve their online user experience and there for generate more traffic to their website and increase online sales.
"Website architecture and design are very important to conversion, and when done properly, sales will increase dramatically."
-David Montalvo

Web Solutions

Web Design

Whether you’re looking to get your company on the web for the first time or are just looking to improve your current website, UnReal Web Marketing has the experience, knowledge and expertise to drive your site forward. Our team can offer you a cost-effective way to gain maximum exposure.


Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours.

E-commerce Solutions

Ecommerce has thoroughly revolutionized the way commerce is conducted. The expansion of Ecommerce that coincided with the growth of the internet has made Ecommerce industries into multi-million dollar economic powerhouses.

WordPress Web Design

Let the team of UnReal Web Marketing, design, customize and optimize your WordPress content management system. WordPress is a web application we use to create beautiful and powerful websites that will help you generate business.

Social Media Marketing

Unreal Web Marketing develops and leads powerful social media campaigns that will increase your organic traffic, brand awarness and lead generation. Our social media campaigns will bring you back to the map!

Product Feed Management

Online shopping comparison websites like Google Base (Froogle), the Bing Shopping Network and the, can bring hundreds or thousands of visitors per day to your store. UnReal Web Marketing will help list your products on these major shopping networks to increase your online sales in just 3 weeks.

Pay Per Click Management

The success of any PPC campaign depends on the way it is designed. Selection of keywords, ad copy, location, and conversion management are the factors that affect the success of any pay per click campaign

Online Reputation

Fair or not, there always will be one client, customer or competitor out there anxious to air a gripe against you or your company, and, all too often very willing to do so online – tarnishing your online reputation, sometimes chipping away at your profitability.

Our Partners

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UnReal Web Marketing – Long Island Web Design

UnReal Web Marketing is an Internet firm specializing in Web Design, Search Engine Optimization (SEO), Social Media Marketing, E-commerce , Product Feed Management and Online Reputation. Our vast expertise has allowed us to create and optimize over one thousand full-featured websites for some of the country's leading companies. Our web marketing initiatives have achieved top search engine rankings for these companies, allowing them to enjoy increased website traffic and accelerated business growth. UnReal Web Marketing has achieved over 850,000 top 10 positions for Fortune 500 companies since 1997. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in Internet marketing and web design, and has been instrumental in creating and optimizing more than 1,500 websites generating close to $82 million in sales for small to mid-sized companies throughout the United States. The success UnReal Web Marketing has attained for its clients is the product of our passion for online marketing and the belief that by providing unique, creative solutions and thoughtful service, we will build long-term relationships with our clients. We are proud to have retained over 90% of our clients for several years, and continue to provide them with top quality web marketing services. Our roster of clients includes JetBlue Airways , Good Year , Multiple Listing Service (MLS), Mitutoyo , Cardinal Health , Loomis Sayles , The Finals , U.S. General Services Administration (GSA), Morrell Instruments , Merrill Lynch , OneWayFurniture , and several other businesses that are well known on Long Island and throughout the country.

UnReal Web Marketing works with both large and small companies across a wide range of industries. We offer several web design packages and Internet marketing campaigns that can be customized to meet each company's specific goals and budget.

By David Montalvo - Find us on Google Plus

Our Approach To Web Design

1. Planning

It all begins here – the planning stage is perhaps the most critical of all, because the decisions made here provide a roadmap for the rest of the project. Working closely with you, the client, we hammer out the following:

  • Client Requirements
    This means establishing your company's goals, an overview of the target audience, desired features, and whatever other relevant information as you can come up with. We're prepared to offer useful suggestions from our own experience to complement any of your own design plans.
  • Project Charter
    We'll sum up the previously gathered information in a clear, concise document, which is treated as a reference for the remainder of the project.
  • Sitemap
    Creation of a sitemap serves to guide both users and search engines through the end product. Rather than a simple list of pages, it's a specialized document with links and an organizational hierarchy.
  • Ownership and Financial Contracts
    Establishing rules regarding roles, copyright, timelines, and financial points (including payment terms) is a crucial part of the documentation. This will be done in a concise and efficient manner that protects both parties appropriately.
  • Server Access and Folder Structure
    We'll need to obtain and validate information including FTP host, username/password, control panel login info, and database configuration before beginning the restructuring of your website.
  • Determine Other Necessary Resources
    This includes not only identifying required media needs, such as photography and fonts, but also whether any elements of the project might best be sub-contracted.

2. Design

Once the prior information has been outlined, the design stage takes your website a step closer to reality. A visual mockup and documented site structure are formed and delivered, at which point the basic framework should be in place, though content may still be lacking.

  • Wireframe and Elements
    Here is where the visual arrangement starts to form. Making use of the information gathered in the planning stage, the layout takes a basic wireframe shape. This can often be done largely with pencil and paper, though online tools are also useful.
  • Graphic Mock-up
    Not only is a visual mock-up easily modifiable in Photoshop, it actually forms the basis for eventual slicing and coding when it's time to build. By keeping design elements in different layers, they can simply be selected and altered accordingly.
  • Review and Approval
    Typically, we'll go back and forth with our clients, having them review mock-ups and tweaking them accordingly, until both parties are happy with the result. It's easiest to make any design changes before beginning the actual coding.
  • Coding the Elements
    Once the design is finalized, it's time to slice and code the mock-up. Basic HTML and CSS is written to assemble everything together on the computer screen – content filling and interactive elements will come a bit down the road.

  3. Development

The development stage is where the majority of the programming work is needed, and where the site begins to fill with content. By referring constantly to the requirements established during planning, we can keep code organized and as simple as possible, avoiding future pitfalls or messy revisions.

  • Create a Framework
    It's time to implement the content management system, getting the basic engine going. This can be complicated by unique client requirements (fortunately, these have already been established neatly), but doing it early ensures that everything will run smoothly.
  • Develop Page Templates
    Most websites have several types of pages (e.g. a home page, static content, blog posts, forms, etc.), which can be quickly created from a template. Since your website will likely need either regular or sporadic updates, creating templates is good practice that will save considerable time in the long run.
  • Construct and Test Special Features
    It's time to implement any interactive and elaborate features, like moving elements and forms. This will usually be done before filling out the website with content, so that the workspace is clear and easy to work in.
  • Load Content
    Here's where we upload all content (provided either by you or a contracted writer.) Though relatively simple, this does require careful attention to detail to ensure that typography reads correctly on each page.
  • Full Functionality Testing
    Finally, we prepare for launch with a full review of the website – walking through every single page and ensuring that everything works properly, from form submissions to links, and even simple visual alignments.

4. Launch

Once the basic functionality of the website is confirmed to work properly, the launch phase prepares it for public viewing. This involves polishing design elements, deep testing of features, and consideration of how the end user will experience everything. The website is first moved to its permanent web server (if not already there.) Testing here is important because behavior may be dissimilar if it was developed in a different environment.

  • Polish
    There's often room to tinker with a largely completed design, especially if time isn't a major factor. Taking a careful look for any visual elements that might be improvable in tiny ways can make a surprisingly big difference in the end.
  • Going Live
    Having (hopefully) been tested on the live server already, all that's left to do should be to “unhide” the finished product (or to remove the placeholder “under construction” page) before your website is out there for the world to see. It's time for a last-minute final review of the live product.
  • Testing
    Automated diagnostic tools, like spell-checkers, link-checkers, code validators, and more will do one last testing of the final website. Any mistakes that could have occurred in the transition to live mode will be caught quickly.
  • Final Browser Compatibility Check
    Just because the code is valid doesn't mean it will look perfect to all users. We'll run a check with every browser from IE and Firefox to Opera and iOS – and everything in between.

  5. Post-Launch

With the site approved, built, and published, it's time to close out the project cleanly. This is when we'll provide you with packaged source files, instructions for maintenance and updating, and any relevant training. Of course, we remain available for future, ongoing support.

  • Project Handoff
    Going over the initial contract ensures that all obligations have been met satisfactorily and that you're satisfied with the end product. We'll provide documentation, including sources files and a soft-copy sitemap – all of which will be useful if you need to make changes or to work with another developer in the future.
  • Closing the Project
    It's finished! We'll make sure you have our contact information, and will check in down the road to make sure that everything is going smoothly – but feel free to reach out, as always.

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