17 years working with great clients.

Long Island SEO - Achieved over 2.5M Rankings


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We Build and Design SEO Friendly Websites!
Cost Effective SEO Solutions

Designing Websites Since 1997!

UnReal Web Marketing is an Internet firm located in Long Island that specializes in Web Design, Search Engine Optimization (SEO), Social Media Marketing, E-commerce, WordPress and Magento Cuztomization.

Our vast expertise has allowed us to create and optimize over one thousand full-featured websites for some of the country's leading companies. Our web marketing initiatives have achieved top search engine rankings for these companies, allowing them to enjoy increased website traffic and accelerated business growth. UnReal Web Marketing has achieved over 850,000 top 10 positions for Fortune 500 companies since 1997. The diverse talent at UnReal Web Marketing has over 50 years of combined experience in Internet marketing and web design, and has been instrumental in creating and optimizing more than 1,500 websites generating close to $120 million in sales for small to mid-sized companies throughout the United States.

The success UnReal Web Marketing has attained for its clients is the product of our passion for online marketing and the belief that by providing unique, creative solutions and thoughtful service, we will build long-term relationships with our clients. We are proud to have retained over 90% of our clients for several years, and continue to provide them with top quality web marketing services. Our roster of clients includes JetBlue Airways , Good Year , Multiple Listing Service (MLS), Mitutoyo , Cardinal Health , Loomis Sayles , The Finals , U.S. General Services Administration (GSA), Morrell Instruments , Merrill Lynch , OneWayFurniture , and several other businesses that are well known on Long Island and throughout the country.

UnReal Web Marketing works with both large and small companies across a wide range of industries. We offer several web design packages and Internet marketing campaigns that can be customized to meet each company's specific goals and budget.

Website Solutions


Web Design

Whether you’re looking to get your company on the web for the first time or are just looking to improve your current website, UnReal Web Marketing has the experience, knowledge and expertise to drive your site forward. Our team can help you gain maximum exposure.

WordPress Design

Let the team of UnReal Web Marketing, design, customize and optimize your WordPress content management system. WordPress is a web application we use to create beautiful and powerful websites that will help you generate business.


Web users who visit any site do so because they focus their search using keywords that match or are similar to your products or services. The challenge is to compete with the escalating number of contenders with sites offering similar services or products as yours.


Ecommerce has thoroughly revolutionized the way commerce is conducted. The expansion of Ecommerce that coincided with the growth of the internet has made Ecommerce industries into multi-million dollar economic powerhouses.

Social Media Marketing

Unreal Web Marketing develops and leads powerful social media campaigns that will increase your organic traffic, brand awarness and lead generation. Our social media campaigns will bring you back to the map!

PPC Management

The success of any PPC campaign depends on the way it is designed. Selection of keywords, ad copy, location, and conversion management are the factors that affect the success of any pay per click campaign.

Ecommerce Case Study


Increased Traffic - 287%
Increased Average Visitor Time- 23%
Increased Google's Traffic- 310%
Increased Yahoo's Traffic - 547%

Services Provided

+ One Page Checkout
+ XML Product upload function
+ SEO and Mobile Friendly Design and CODE
+ Paypal and CC Configuration
+ UPS Shipping Customization
+ Product XML Sitemap
+ Custom Design, Invoice, and Email
+ Gateway Configuration
+ Admin section to manage items

Design Features

+ SEO Friendly Design
+ Mobile Friendly
+ Fully Responsive
+ Completely Custom

The Web Design Process

1. Planning2. Design3. Development4. Launch5. Post-Launch
This is possibly the most crucial stage in the web development process because this is where key decisions are made. What is chosen and planned here acts as the basis for the whole project. We interact with our client and take into consideration every important detail regarding the website development project. Our methods may vary depending on the nature of the project, but this is our overall process.

Requirements Analysis

This level involves the inclusion of the client's goals taking into account the target audience that the website will address. Here we gather as much information as we can from our client including any additional requests. In case you have already planned for your site, we will come up with useful suggestions that, when implemented, will deliver a better website.

Project Charter

Also referred to as equivalent document, a project charter simply sums up the information that was gathered in the Requirement Analysis stage and which you consider to be relevant towards the web development process. The information we gather is always precise and not excessively technical, and acts as a reference point to every aspect throughout the project.

Site Map

This map basically acts as a guide for users who find the structure too confusing to follow through and therefore require a piece of information quickly. A site map works much better than using plainly listed pages. With the map, you can also include links and arrange pages systemically to make the site more organized.

Contracts that Define Roles, Copyright & Financial Points

This is also a very important aspect in the web development process. This deals with all the elements of documentation that comes with website creation. In this stage, there will be payment terms, termination clauses, project closure clauses, copyright ownership guidelines and timelines to such ownership.

Gaining Access to Servers and Build Folder Structure

Since you can't operate a website without access to the servers, we set up any hosting accounts that you may need. This includes the FTP host, password and surname (which enables you to carry out database configuration), and log in at the control panel, which includes access to any languages or other relevant structures currently installed on the website.

Determine Required Software and Resources

Aside from determining what a third party media might require, we seek out any important software that you don't have but personally need. This means that a budget may need to be adjusted to include such expenses which we will pass on to the client's final bill. These costs go into items such as special fonts, stock photography, themes, and specialized attributes that a client may need for their site. Unreal-long-island-design
When it comes to design, the previously gathered information can now be put into use and made real. At this phase, the website development process focuses more on outlining the site's structure and also choosing a proper visual representation. The designing stage is key because after its completion, the site will now have a defined shape only that content has not been posted on it or other special features added.

Wireframe and Design Elements Planning

At this stage in the website creation process, the visual layout of the site now starts to take shape. We start to plan the layout of the website using the information collected from our client at the planning stage. web-design

Mock-Ups Based On Requirements Analysis

Bases on what the client requires, we design mock ups which will make modification and final presentation simpler. Photoshop allows us to create mock-ups easily and helps keep the design elements properly arranged in layers.

Review and Approval Cycle

At this stage, we have the developed mock-ups that can now undergo a series of reviews, changes and approvals. This process will only end when we have agreed with our client on a particular design that you wish to adopt. At this time, we can still make changes to the site, but not after the design has been coded.

Slice and Code Valid Xhtml/CSS

Its now coding time where we cut the final mock-up from Photoshop and then write the HTML and CSS code for the basic design. Bear in mind that jQuery and other interactive elements will feature later. For now, we concentrate on getting the visual elements on the screen as well as authorizing all the codes before we move on to the next item.
This is usually the most involving task in web development process. Basically most of the programming work fall under this category and this is where we have to load content on the website (our client can do this or we can handle it ourselves). In the process, we refer to the planning details as the sites begins to fully take shape. We organize the code as well, and keep it commented for seamless delivery. We test the website continuously as to avoid setbacks in the future.

Code Templates For Each Page Type

Since each website has several pages: form, general content, home or blog post, we can also create pages on the site based on templates. We will come up with specialized templates especially if the client is keen on making the website unique.

Develop and Test Special Features and Interactivity

Now, the fun part. We add colorful elements into the site. These pops of color will not only make your website stand out, but will also create hierarchy and organization within the pages. Elements such as links, specific headings, borders, footers, and more can benefit from having a color assigned to them. Just like other developers you can also add forms and get validation up and running too at this stage.

Fill With Content.

At this stage, we load all of the content given by the client or forwarded by a writer. This may sound like routine work, but we proceed with utmost care as to avoid mistakes. It is important that even the simplest of pages have proper composition and careful attention to detail.

Test and Verify Links and Functionality.

At this stage we conduct a full website review and gauge current progress. We start by evaluating each and every page we have created using a file manager, and asses everything from the home page to the submission/confirmation page. We will ensure that everything is working according to plan and that nothing has been overlooked. Web-Design
After testing the website, it can now be launched for the sole purpose of being viewed by members of the public. Before doing this, we ensure that design elements are finalized, interactive features and elements are fully tested and working, and that the user interface is friendly. At this point, we move the website to its permanent Web server where it will always be hosted.


Before our client's deadline, we polish the completed site for better results. This assessment helps to identify smart details that can still be improved and make the website even more functional. Besides, well-developed sites make us proud just like our client will be!

Transfer to Live Server

If you have been testing the website in a production environment, the next step will be to transfer it to a live Web Server. This simply means that the site is now visible to users online and the "Under Construction" tag is removed. Again, we do last-minute review of the site before it goes live. At this stage, we interact with the client and let him or her know about such developments, and if the website appears to be popular.


Using available tools such as broken link checkers, spell checkers, code validators, website health checks, and other applications, we run the final diagnostics of the website. This is an effective way of identifying mistakes that we can correct earlier, rather than receiving complaints later from an end user or our client.

Final Cross-Browser Check (Internet Explorer, Chrome, Firefox, Opera, Blackberry, Safari & iPhone)

Your website will be reviewed in multiple browsers, to ensure that all of the client's users are able to easily view the site. These include Internet Explorer, Google Chrome, Firefox, and smart phone/ mobile device browsers. web-launch
At this stage, we give the client instructions on how the site should be used, including the packaging source files, and any necessary training. We are always available for future maintenance and we are truly committed to ongoing support. In the case that the client wants site maintenance, we establish maintenance charges and share the costs with the site owner.

Hand Off To Client

Before handing off the website officially to the client, we make sure that all contractual obligations have been met and that our client is fully satisfied with the end product just as stated in the Project Charter. We will only close the project if both our client and Unreal Studio are content with the outcome. We then provide all documentation and source files.

Provide the Website Documentation

Things like a soft copy of the site map or details of the framework and the language used will help our client later on in case he or she needs to work with another Web Developer, make major changes on his or her website, or just explore the site as he or she sees fit.

Project Close, Final Documentation

Finally, the client can now sign off the last checkbooks as payments for services. The client will receive our contact information in case we need to be reached for support, and the project will be officially closed. Even after closure, we will check in with our clients every so often, to ensure that everything is working accordingly without hitches.web-post-launch

Web Design Samples

Our Clients



SEO Articles

UnReal Web Marketing

Long Island Office:

414 Main Street. – Suite 206
Port Jefferson, New York 11777

Phone: 631.743.9666
Toll Free: 877.897.6940
Email: info@unrealstudio.com

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UnReal Web Marketing is an Internet firm specializing in Web Development, Search Engine Optimization (SEO), Pay Per Click Management (PPC), Social Media Marketing, E-commerce , Product Feed Management and Online Reputation. Our vast expertise has allowed us to create and optimize over one thousand full-featured websites for some of the country’s leading companies.